Content Creator/ Social Media Growth Expert

Aelina — Lifestyle Brand (Coffee, Matcha, Fashion, Travel)

We’re looking for a high-level Social Media Manager who understands how to turn content into growth, engagement, and sales—not just posts.

This role is for someone who has proven they can grow accounts, thinks strategically about content, and can execute across video, storytelling, and brand direction.

What You’ll Do:

Content Strategy & Growth

• Develop and execute a content strategy focused on growth + conversion
• Identify trends, hooks, and formats that perform (TikTok & Reels)
• Analyze performance and continuously refine strategy

Content Planning & Organization (Notion-Based)

• Build and manage a Notion-based content system
• Content calendar
• Idea bank
• Filming tracker
• Posting schedule
• Keep the entire content pipeline organized:idea → script → filmed → edited → posted → analyzed
• Ensure consistency and visibility across all content

Content Creation & Execution

• Shoot high-quality content (iPhone or camera)
• Edit engaging short-form videos using CapCut
• Write strong hooks, scripts, and captions that retain attention
• Turn raw footage into scroll-stopping, story-driven content

Sales-Driven Content

• Create content that drives product interest and conversions
• Integrate products naturally into storytelling
• Support launches and drops with strategic content

What We’re Looking For

• Proven track record of growing a social media account (must include examples)
• Strong understanding of content strategy + audience psychology
• Advanced experience with Notion for:
• Content planning
• Workflow management
• Team visibility
• Skilled in:
• Videography
• Editing (CapCut required)
• Scriptwriting & storytelling
• Ability to balance creative vision with performance data
• Highly organized and proactive (this role requires ownership)

Bonus If You

• Aelina — Lifestyle Brand (Coffee, Matcha, Fashion, Travel)

We’re looking for a high-level Social Media Manager who understands how to turn content into growth, engagement, and sales—not just posts.

This role is for someone who has proven they can grow accounts, thinks strategically about content, and can execute across video, storytelling, and brand direction.

What You’ll Do

Content Strategy & Growth

• Develop and execute a content strategy focused on growth + conversion
• Identify trends, hooks, and formats that perform (TikTok & Reels)
• Analyze performance and continuously refine strategy

Content Planning & Organization (Notion-Based)

• Build and manage a Notion-based content system
• Content calendar
• Idea bank
• Filming tracker
• Posting schedule

*

• Keep the entire content pipeline organized:idea → script → filmed → edited → posted → analyzed
• Ensure consistency and visibility across all content

Content Creation & Execution

• Shoot high-quality content (iPhone or camera)
• Edit engaging short-form videos using CapCut
• Write strong hooks, scripts, and captions that retain attention
• Turn raw footage into scroll-stopping, story-driven content

Sales-Driven Content

• Create content that drives product interest and conversions
• Integrate products naturally into storytelling
• Support launches and drops with strategic content

What We’re Looking For

• Proven track record of growing a social media account (must include examples)
• Strong understanding of content strategy + audience psychology
• Advanced experience with Notion for:
• Content planning
• Workflow management
• Team visibility

*

• Skilled in:
• Videography
• Editing (CapCut required)
• Scriptwriting & storytelling

*

• Ability to balance creative vision with performance data
• Highly organized and proactive (this role requires ownership)

Bonus If You

• Have worked with lifestyle, fashion, or food/drink brands
• Understand founder-led brands
• Have a strong visual taste + aesthetic awareness

Role Details

• Part-time / freelance (potential to grow)
• Hybrid preferred (NJ-based is a plus), open to remote
• Must be comfortable working in a fast-moving startup environment

*

Have worked with lifestyle, fashion, or food/drink brands

• Understand founder-led brands
• Have a strong visual taste + aesthetic awareness

Role Details

• full-time
• in person (Faisalabad, Pakistan)
• Must be comfortable working in a fast-moving startup environment

Job Type: Full-time

Language:

• English (Required)

Location:

• Faisalabad (Required)

Work Location: In person