Content Creator/ Social Media Manager

Job Summary
We are seeking a dynamic and innovative Content Creator and Social Media Manager to elevate our brand’s digital presence. In this role, you will craft compelling content across multiple platforms, develop engaging social media campaigns, and analyze performance metrics to optimize our outreach. Your creativity and strategic mindset will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our online voice and connect authentically with our audience.

Duties

• Develop and execute comprehensive social media strategies that align with brand goals, utilizing platforms such as Facebook, Instagram, Twitter, and TikTok.
• Create high-quality, engaging content including graphics, videos, photography, blog posts, and multimedia assets using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage daily social media activities using tools such as Hootsuite and Buffer to schedule posts, monitor engagement, and ensure consistent brand messaging.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; leverage insights to refine content strategies.
• Optimize content for search engines (SEO) by conducting keyword research and applying best practices to increase visibility.
• Implement targeted advertising campaigns on Facebook and other platforms to boost reach and engagement through Facebook Advertising.
• Analyze web analytics and social media metrics via Google Analytics and other tools to measure campaign effectiveness; prepare reports with actionable insights.
• Engage with followers by responding promptly to comments, messages, and inquiries to build strong relationships and foster community loyalty.
• Collaborate with cross-functional teams including marketing, PR, design, and e-commerce to ensure cohesive branding across all channels.
• Proofread all content meticulously for accuracy, tone consistency, and grammatical correctness before publishing.
• Stay current on digital marketing trends, platform updates, and emerging tools to continuously enhance our social media presence.

Skills

• Proven expertise in social media management across diverse platforms with a strategic approach to content creation.
• Strong graphic design skills using Adobe Photoshop, Illustrator, and Adobe Creative Suite for visual storytelling.
• Experience with video editing software for producing engaging multimedia content.
• Knowledge of SEO principles combined with keyword research techniques to improve organic reach.
• Familiarity with social listening tools to monitor brand sentiment and industry trends effectively.
• Proficiency in scheduling tools like Hootsuite and Buffer for efficient campaign management.
• Ability to analyze data using Google Analytics and web analytics tools; translate insights into actionable strategies.
• Experience in digital marketing campaigns including Facebook Advertising aimed at audience targeting and conversion optimization.
• Excellent proofreading skills ensuring all content is polished and aligned with branding standards.
• Strong relationship management skills to engage with followers authentically and professionally.
• Knowledge of e-commerce platforms for integrating social media efforts with online sales initiatives.
• Photography skills for capturing high-quality images that enhance visual storytelling efforts.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join us as a Content Creator/Social Media Manager if you’re passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm to help us connect meaningfully with our community while advancing your career in a vibrant environment dedicated to innovation!

Job Type: Full-time

Pay: $15.00 - $23.00 per hour

Expected hours: 40 per week

Work Location: In person