Content Creator & Social Media Manager

Applied Adventure is looking for a Content Creator & Social Media Manager to capture and publish scroll-stopping content across our portfolio of outdoor adventure properties (ziplines, aerial parks, campgrounds, bike parks, and more). You’ll be our in-the-field creator—shooting photo + video, editing fast-turn social content, and managing day-to-day posting and optimization across TikTok, Instagram, Facebook, and other relevant platforms.

This role is ideal for someone who’s highly self-started, thrives in a dynamic environment, and can also take direct creative direction and priorities from our CMO — especially when we need specific assets for paid campaigns, print collateral, billboards, brochures, landing pages, and other marketing initiatives.

What You’ll Do

Content capture (photo + video)

• Plan and execute on-site shoots at adventure parks (including elevated environments) to build a robust content library.
• Capture a mix of short-form, social-first content and evergreen, brand-quality assets suitable for paid and print.
• Consistently deliver high-quality footage of guests, staff, attractions, landscapes, food/beverage, and events.

Editing & production

• Edit high-performing vertical video (Reels/TikTok) with strong hooks, pacing, and storytelling.
• Produce polished stills and video assets for: website, ads, posters, brochures, billboards, event promos, and internal needs.
• Organize and maintain a clean, searchable asset library (naming conventions, folders, selects).

Social media management

• Own publishing cadence and platform optimization: captions, hashtags, tagging, trending audio, thumbnails/covers, and basic community engagement.
• Collaborate with the marketing team to align content with campaigns, promotions, and seasonal priorities.
• Track performance (reach, saves, watch time, CTR where applicable) and iterate based on what’s working.
• Manage inboxes/DMs as well as influencer outreach, coordination, and contracting for on-site visits.

Collaboration & direction

• Take direction from the CMO and Digital Marketing Team for specific assets (e.g., “we need a hero image for a billboard” or “we need a 15s ad cut for paid social”).
• Proactively pitch ideas: concepts, shot lists, seasonal themes, creator-led trends, and on-site storytelling opportunities.

Required Qualifications

• 3+ years of experience in content creation and/or social media management (small business, agency, or brand-side).
• Strong portfolio demonstrating photography + videography + editing (social-first vertical video required).
• Demonstrated understanding of what performs on TikTok/Instagram/Facebook and why.
• Proficiency with common editing tools (e.g., Adobe Premiere/Final Cut/CapCut; Lightroom/Photoshop or equivalents).
• Strong project management: can handle multiple deadlines, travel schedules, and deliverable requests without dropping the ball.
• Comfortable working outdoors in variable conditions and around adventure activities.

Adventure-Environment Requirements (Important)

• Willing to travel regularly to our properties (travel expenses covered).
• Not afraid of heights and willing to be trained to operate safely in adventure park environments.
• Able to wear provided PPE and follow all safety protocols (we provide training + gear).

Nice-to-Have

• Experience shooting action sports/outdoor recreation.
• Drone experience (FAA Part 107 a plus).
• Motion graphics/After Effects skills (basic titles, captions, templates).
• Experience coordinating UGC, working with influencers, or managing creator partnerships.
• Basic copywriting for ads/landing pages.

What Success Looks Like (First 90 Days)

• You’ve built a repeatable workflow for capture → edit → publish → analyze.
• We have a growing library of high-quality evergreen assets for paid/print.
• Posting is consistent, on-brand, and improving in performance and efficiency.
• The marketing team can reliably request assets — and you deliver them on time.

Compensation & Benefits

· Compensation: $60,000 — $70,000 base salary

· Employment Type & Class: Full-time, exempt

· Availability Requirements: 40 hours/week. Work hours may be variable.

· We invest in great work: Gear + software provided (production kit + editing tools)

· Travel supported: All required travel expenses covered

· Health Benefits: Company shared Health and Dental premium costs per Company Policy

· Holiday Pay: 7 days of Holiday Pay per Company Policy

· Time off: Flexible PTO Per Company Policy (take the time you need—plan ahead and keep deliverables on track)
Flexible PTO is coordinated with project timelines and peak-season coverage needs.

HOW TO APPLY

Please submit

• Resume
• Portfolio link (required) — include photo work and short-form video examples
• Optional, but highly desired: 1–2 examples of accounts you’ve managed and what you improved (metrics welcome)

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Work Location: On the road