Content Creator & Social Media Manager

Full-time, NYC-based

Company Description

Feel Good Foods is a certified gluten-free frozen food brand growing 65%+ year over year, with explosive momentum across the grocery, mass, and natural channels. After a decade of quietly building the brand, we're stepping into a much louder, more culturally present moment. And we're hiring a full-time in-house Content Creator and Social Media Manager to make it happen.

Role Description

This is not an agency-facing social strategist. This is a creator. You'll be the person who shoots, edits, captions, posts, and responds. You'll be in the room when a colleague has a content idea at 9 am, and you'll have the first cut shot by 3 pm. You'll work alongside our marketing team, founder, external UGC stakeholders, and others to build a social voice that's unapologetic, craveable, and real.

We want messy. We want real kitchens. We want cheese pulls and finger-licking and napkins and "oh my god that looks so good" reactions. We want Gen-Z-friendly captions. We want to stop feeling staged. We want to be the fried-food brand we are, but with cleaner ingredients and a gluten-free edge.

Think: the best account you follow on TikTok, if they ran it for a frozen food company.

What you'll own

• All Instagram and TikTok content creation, editing, posting, and community management
• UGC-style video shoots in kitchens, on phones, around the city, with real-looking setups (no studios, no ring lights, no over-styling)
• Partner management, sourcing, and lead-gen with a roster of UGC creators and micro-influencers
• Graphic and motion assets for social
• Participation in retailer launch content (new innovations, new retailer wins) alongside the PR and shopper marketing teams
• Light community engagement on Reddit and Facebook celiac/gluten-free groups (product-educational)
• Graphic design support for email marketing campaigns

Who you are

• 3 or more years making content for brands, agencies, or as a creator yourself
• Fluent in CapCut, Premiere, Adobe Creative Suite, and whatever is next
• You can point to accounts or content you've made that went viral, or accounts that punched above their follower weight
• You're Gen Z-literate. You know what's trending before it's trending on our feeds
• You're comfortable with working directly in nimble, founder-led rooms
• You live for the craft, not the deck
• Food obsession is a plus
• A gluten-free lived experience or family connection is a huge plus

What we offer

• Competitive salary
• Benefits package (health, dental, vision)
• A front-row seat to the biggest moment in a decade-old brand's story
• Direct working relationship with our CEO and leadership team members
• Creative permission to push hard with budget behind your best ideas

To apply

Send us three things to social@feelgf.com:

1. A link to your best work or the best account you've run
2. A 60-second TikTok video / IG reel and a 3-image IG carousel supporting Feel Good Foods’ most iconic product, the mozzarella stick
3. Why this role, in three sentences or fewer

Subject line of the email: “Social Media Application + [Your Name]”

Feel Good Foods is an equal opportunity employer. We welcome applicants from all backgrounds.