Content Creator / Social Media & Marketing Assistant

Job Summary
Wraps Works, a leading vehicle wrap and signage company, is looking for a creative and motivated individual to join our team.

Main Responsibilities:

• Record and edit videos of projects, installations, and events.
• Create engaging content for social media platforms such as Instagram, TikTok, Facebook, and YouTube.
• Post regularly on social media and maintain a professional brand image.
• Make outbound calls to clients for follow-ups, appointment coordination, and promotions.
• Collaborate with the team to develop marketing strategies and creative campaigns.

Requirements:

• Experience with video editing software (CapCut, Premiere, Final Cut, or similar).
• Strong knowledge of social media platforms and current trends.
• Good communication skills in English; Spanish is a plus.
• Proactive, creative, and well organized.
• Must be available to work on-site in Lakeland, FL.

Duties

• Create compelling written content for websites, blogs, social media, and marketing materials that align with our brand voice and objectives.
• Conduct thorough keyword research to optimize content for search engines and improve organic traffic.
• Collaborate with the marketing team to develop content strategies that support overall digital marketing goals.
• Utilize tools such as Google Analytics and web analytics to track content performance and adjust strategies accordingly.
• Engage in social listening to monitor brand mentions and industry trends, using insights to inform content creation.
• Manage social media accounts, including scheduling posts via platforms like Hootsuite and Buffer, while ensuring consistent branding across channels.
• Edit and proofread all content to ensure clarity, accuracy, and adherence to company standards.
• Work with graphic design tools like Adobe Creative Suite (including Photoshop and Illustrator) to create visually appealing content that complements written material.
• Participate in public relations efforts by crafting press releases and other communications that enhance brand reputation.
• Stay updated on industry trends in e-commerce, digital marketing, and social media to continuously improve content effectiveness.

Skills

• Proficient in SEO best practices and keyword research techniques.
• Strong understanding of social media marketing strategies and tools (Hootsuite, Buffer).
• Experience with Adobe Creative Suite for graphic design purposes (Photoshop, Illustrator).
• Knowledge of public relations principles and practices.
• Excellent content creation skills with a focus on storytelling and audience engagement.
• Familiarity with Facebook Advertising and other digital marketing channels.
• Ability to analyze data using Google Analytics for informed decision-making.
• Strong relationship management skills with the ability to collaborate effectively across teams.
• Exceptional proofreading abilities with keen attention to detail.
• Experience in branding strategies that resonate with target audiences.
• Knowledge of photography and video editing is a plus. If you are passionate about writing compelling content that drives results in a fast-paced environment, we encourage you to apply for this exciting opportunity!

Job Types: Part-time, Internship, Temporary

Pay: $13.00 - $25.00 per hour

Expected hours: 20 per week

Work Location: In person