Content Creator & Social Media Strategist

We’re a haircare brand looking for a creative, highly organized  Social Media Manager  to lead our social presence across TikTok and Instagram. This person will own the day-to-day strategy, content planning, shooting content, posting, community engagement, and performance reporting. You should be equally strong in  trend-based content, storytelling and posting consistently . You understand what makes content convert and how to translate product benefits into scroll-stopping moments. 

Key Responsibilities

Content Strategy + Planning + Shooting + Posting

• Concept, script, ideate, shoot and edit high-performing content for TikTok and Instagram (Reels + Stories + Feed)
• Capture product, lifestyle, and behind-the-scenes content aligned with brand aesthetic
• Develop short-form video (UGC-style, educational, aspirational, and comedic formats)
• Build weekly content calendars 
• Must be organized and a self-starter
• Must be able to strategize and be curious to learn about what works on social
• Be able to collaborate with the rest of the team
• Identify trends, audios, formats, and cultural moments that align with the brands
• An eye for good lighting and composition and beauty aesthetics
• Must be able to use Canva, Capcut and Later/Planoly (or other editing apps, softwares or scheduling platforms)
• Skilled in video editing (CapCut, Adobe Premiere, Final Cut, or similar)
• Write captions and post consistently. 

Bonus Points If You Have:

• Experience working with salons, retailers (Nordstrom/Sephora), or prestige beauty channels
• Experience managing influencer/affiliate pipelines
• Knowledge of how paid social works (boosting best-performing posts, creative testing)
• Passion for haircare and beauty

Success in This Role Looks Like:

• Consistent posting rhythm with high-quality creative execution both on stories and short form video content on Tiktok and Instagram
• Clear growth in views, engagement, saves, and share rate
• Stronger conversion from social platform to product pages 

How to Apply

Please send:

• Your resume
• Links to 2–3 social accounts you’ve managed
• A portfolio (or examples of Reels/TikToks you’ve created)