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Content Creator & Strategist
Content Creator & Strategist
Purpose of the Role
The Content Creator & Strategist plays a key role in bringing the NeoLife brand to life through engaging, modern content across marketing materials, social channels, campaigns, and events.
This role blends strategic thinking with creative execution. The Content Creator & Strategist helps shape campaign storytelling, develop content ideas, and translate marketing initiatives into compelling content across social media, email, web, and events and print marketing.
This is not a content publishing role. Instead, this individual acts as a creative driver and brand storyteller, developing concepts that bring campaigns, product launches, and brand moments to life. They work closely with designers, marketers, and copywriters to communicate creative direction and transform ideas into high-quality marketing assets.
Key Responsibilities
Include, but are not limited to the following. Other duties may be assigned as needed to meet business needs.
Strategy & Planning
- Develop and guide content strategies across social media, print assets, email, and event campaigns
- Create editorial calendars aligned with brand campaigns, product launches, and key initiatives
- Build content roadmaps that support marketing goals and audience engagement
- Perform regular content audits and competitor analysis to identify opportunities, gaps, and areas for improvement
- Collaborate with cross-functional teams to align content with broader marketing strategy
Creation & Collaboration
- Develop and drive creative content concepts (videos, social posts, blog features, graphics, and email) that bring campaigns and brand storytelling to life
- Guide the re-purposing of long-form content into short-form assets across platforms
- Translate concepts into platform-specific content ideas
- Clearly communicate and collaborate with designers and video editor through briefs, references, mockups, or visual examples
- Collaborate with copywriters to shape messaging and storytelling across campaigns and marketing materials
- Support product launches, promotions, and brand initiatives with engaging content ideas
- Develop content strategies ahead of events, product launches, and key brand moments to maximize storytelling opportunities and audience engagement.
- Identify and develop ideas for turning key moments captured during events, trainings, and product launches into compelling post-event and post-launch storytelling.
Competencies for Success
- Strong creative thinker who consistently generates engaging content ideas
- Excellent communicator who clearly articulates ideas
- Curious about emerging tools and technologies, including AI, and eager to use them to improve creativity, efficiency, and impact
- Strong understanding of social media platforms and digital content trends
- Expert at translating brand strategy into compelling, platform-specific content
- Highly organized and exceptional at managing multiple projects simultaneously
- Collaborative mindset and excellent at working cross-functionally with marketing, design, and leadership teams
- Attention to detail and has an eye for maintaining brand consistency
Measures of Success
- Creative ideas and execution that translate into engaging, high-performing content
- Growth in social media followers and engagement rate (likes, comments, shares, and saves)
- Content that encourages our business partners to share, participate, and amplify the NeoLife message across their own networks.
- Video completion rate and watch time
- Growth in product and campaign awareness
- Consistent content cadence across channels
- Quality and clarity of creative concepts
- Successful storytelling around events, launches and key moments
- Consistent delivery of high-quality content concepts aligned with campaign timelines
- Ability to identify new content opportunities that strengthen brand storytelling
Tools & Platforms
- Social platforms: Instagram, Facebook, TikTok, YouTube
- Content planning and scheduling tools
- Canva, Figma, or similar tools for mockups and creative references
- Adobe Creative Suite (InDesign, Illustrator, Photoshop) familiarity preferred
- Understanding of basic video editing tools
- Analytics tools to track performance and inform content strategy
Experience
- 2–5 years of experience in content creation, digital marketing, or social media
- Experience developing and executing content strategies across multiple channels
- Proven ability to create engaging visual or video content for digital platforms
- Experience collaborating with designers, marketers, and copywriters
- Familiarity with social media platforms, content planning tools, and marketing analytics
- Experience in the health & wellness industry and/or direct selling industry is a plus
Salary Range:
The salary range for this position is $70,000 – $95,000 annually. Actual compensation will be determined based on factors such as location, experience, and qualifications.
The salary range for this position is $70,000 – $95,000 annually. Actual compensation will be determined based on factors such as location, experience, and qualifications.
Benefits:
We offer a comprehensive benefits package that may include medical, dental, and vision insurance, 401(k), paid time off, and other company-sponsored programs.
We offer a comprehensive benefits package that may include medical, dental, and vision insurance, 401(k), paid time off, and other company-sponsored programs.
Location:
This role is based in our Santa Clara, CA office, with a hybrid schedule.
This role is based in our Santa Clara, CA office, with a hybrid schedule.
Work Authorization:
Applicants must be authorized to work in the United States at the time of application. The company does not sponsor employment visas for this role.
Applicants must be authorized to work in the United States at the time of application. The company does not sponsor employment visas for this role.
Physical Demands & Work Environment:
This role is primarily performed in an office environment and involves working at a computer for extended periods of time. The employee is regularly required to sit, use a computer and standard office equipment, and communicate with others. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.
This role is primarily performed in an office environment and involves working at a computer for extended periods of time. The employee is regularly required to sit, use a computer and standard office equipment, and communicate with others. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.
About NeoLife
At NeoLife, we give everyone the power to live healthier and happier lives. We are a world-wide nutrition company operating in over 50 countries and in business since 1958. For over 60 years, generations of families around the world have trusted NeoLife to provide leading-edge formulas that are based in nature and backed by science, using only the finest and safest non-GMO ingredients for nutrition supplements, earth-friendly home care, and organic skin care.
We believe that the right decisions about our bodies and our homes—deciding what to put into them and what to keep out of them—are among the most important decisions of our lives. When it comes to our health, and the health of our children and families, there is simply no room for compromise.
Other companies gain legitimacy and brand awareness with ads on TV and splash marketing campaigns, but we do it through our network of Independent Promoters. Through people. Because we believe in people. So instead of paying advertisers, we offer a business start-up opportunity where we compensate Promoters for sharing NeoLife and give them the tools and support for success. Through our global community of passionate leaders, we will be the single biggest force behind ending the trend of poor health and poverty, one person, one family at a time.
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