Content Creator + Viral Growth Specialist Work from Home

About the Role

We're looking for a high-energy, trend-obsessed Content Creator who understands how social media actually works. This is not just a filming or editing role - you are the growth engine behind multiple brands at Division50.

What You'll Own 1. Viral Strategy (Core Responsibility)

• Identify daily trends across TikTok, Instagram Reels, YouTube Shorts
• Pitch 5-10 viral content ideas every day
• Adapt trends to AI, marketing, entrepreneurship niches
• Write scroll-stopping hooks + multiple angles
• Understand why content goes viral (psychology + structure)
• Guide during shoots for maximum performance
• Track performance & optimize based on data

2. Content Oversight & Daily Execution

• Oversee daily content creation across all platforms
• Guide and ensure production of short form videos, stories, and simple fast turnaround content
• Repurpose existing content into multiple formats, platform specific variations, new angles/hooks
• Handle light editing when needed (basic trims, captions, simple formats)
• Ensure content is fast, consistent, and aligned with current trends

3. Social Media Execution

• Ensure consistent publishing across all platforms
• Oversee planning of daily short form content, story content, captions and posting timelines
• Manage and grow multiple social media pages; upload, schedule, and test content across platforms
• Experiment with hooks, first 3 seconds, thumbnails, formats
• Perform basic keyword & trend research
• Plan and maintain a structured content calendar in advance
• Maintain a clear content pipeline and publishing flow

Team Coordination & Workflow Management

• Work closely with in house editors and graphic designers
• Provide clear briefs, creative direction, feedback and revisions
• Ensure smooth collaboration and timely execution
• Align all outputs with the overall content strategy

Performance Tracking & Optimization

• Monitor content performance across platforms
• Analyze engagement, retention, reach
• Identify what works and scale it; identify what doesn't and improve or eliminate it
• Continuously refine strategy based on insights

Requirements Must Have

• Strong understanding of social media platforms and algorithms
• Deep knowledge of viral content formats and trends
• Experience managing or strategizing social media pages
• Strong creative thinking and attention to detail
• Ability to identify trends early and act quickly
• Strong communication and coordination skills
• Consistent, execution driven mindset

Nice to Have

• Prior agency experience
• Experience working with multiple content pages
• Understanding of UGC and performance driven content
• Basic knowledge of marketing and content funnels

Ideal Candidate

• Gen Z mindset (19-23 preferred)
• Lives on TikTok, Reels, and Shorts
• Always aware of current and emerging trends
• Thinks in hooks, formats, and audience psychology
• Highly creative, fast, and proactive
• Obsessed with improving content performance

Why This Role Matters

• Drive growth across multiple social media platforms
• Build repeatable systems for viral content
• Turn ideas into consistent, high performing output
• Act as the core strategist behind Division50's content engine

Benefits

• Competitive base salary
• Performance based incentives
• Work from home setup
• Opportunity for long term collaboration based on results