Content & Design Specialist

Content & Design Specialist

Location: In-office, Southfield, Michigan
Reports to: VP of Marketing

About SEE Eyewear

SEE Eyewear is dedicated to uncovering hidden gems—both in our eyewear and in our people. We pride ourselves on discovering talent that’s as bold, creative, and unique as the frames we design. As the most innovative and forward-thinking brand in the fashion eyewear industry, SEE continues to revolutionize independent optical retail with our eclectic, exclusive collections and our unmatched in-store experience.

At SEE, we don’t just sell eyewear—we tell stories, spark emotion, and inspire individuality. Our commitment to building a Best-in-Class Team of Experts and Authorities fuels everything we do. We invest in developing our people just as passionately as we develop our products.

The Role

We’re looking for a creative, detail-driven Content & Design Specialist to bring the SEE story to life across all digital and print channels. In this role, you’ll be the visual and strategic voice behind our brand—crafting content that connects emotionally, drives engagement, and reflects SEE’s unmistakable personality.

As part of our marketing team, you’ll work directly with the VP of Marketing to concept, design, and execute compelling brand and product storytelling. This is a hands-on, fast-paced role where creativity meets strategy and design meets data.

What You’ll Do

• Create fresh, dynamic content across digital and print mediums—email campaigns, social media, store signage, direct mail, the SEE website, and more.
• Develop strategic content plans that reach target audiences, elevate brand awareness, and drive measurable results.
• Capture product photography for digital use, focusing on storytelling through visuals.
• Collaborate with the marketing team to brainstorm and define campaign concepts and goals.
• Research content and consumer trends to ensure our messaging is always relevant, engaging, and on-brand.
• Write, edit, and proofread copy for multiple platforms, ensuring consistency in tone and quality.
• Manage content calendars and ensure timely, cohesive delivery across all channels.
• Implement SEO and SMO best practices to maximize visibility and engagement.
• Track content analytics, interpret data, and share insights through reports and presentations.
• Maintain and update the SEE website through Shopify, ensuring visuals and product descriptions reflect brand standards.
• Build and send branded marketing emails through Klaviyo, analyzing performance to refine future campaigns.
• Coordinate with the VP of Marketing to meet project deadlines and execute seasonal marketing initiatives.
• Keep a pulse on industry trends, consumer preferences, and emerging technologies to keep SEE ahead of the curve.

What You’ll Bring

• Strong graphic design skills and a creative portfolio that showcases your visual storytelling.
• Proven experience in content creation, marketing, communications, or a related field.
• Basic photography and product photography experience.
• Foundational video editing skills.
• Proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Proficiency with Shopify (e-commerce content management) and Klaviyo (email marketing).
• Proficiency with Microsoft Excel and Word for reporting, content planning, and organization.
• Experience managing content across social media, blogs, and print platforms.
• Strong understanding of SEO, SMO, and PPC best practices.
• Exceptional written and verbal communication skills.
• Meticulous attention to detail and a deep understanding of content and consumer trends.

Who You Are

• Professional & Accountable: You take ownership of your work and handle challenges with integrity.
• Collaborative & Team-Oriented: You thrive in creative collaboration and celebrate shared success.
• Curious & Eager to Learn: You embrace feedback, adapt quickly, and constantly seek to improve.
• Creative Problem Solver: You think critically, act strategically, and bring solutions forward.
• Strong Communicator: You express ideas clearly, candidly, and effectively with peers and leadership.
• Motivator: You contribute to a positive, energetic work environment—encouraging creativity and enthusiasm in others.
• Organized & Efficient: You manage multiple priorities with strong time management and focus.

Technology Skills

• Proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Experience managing e-commerce and content in Shopify.
• Email marketing expertise using Klaviyo.
• Proficiency in Microsoft Office Suite — Excel, Word, Outlook.
• Familiarity with social media strategy and scheduling platforms.
• Basic video editing capabilities.
• Strong general computer and typing skills.

Work Environment

• Office-based role with collaborative, creative team interaction.

Education

• Bachelor’s degree in Graphic Design, Journalism, Marketing, or a related field.

Why You’ll Love Working at SEE

At SEE, creativity isn’t just encouraged—it’s celebrated. You’ll join a passionate, fashion-forward team that values individuality, collaboration, and excellence. Here, your ideas shape the way our brand is seen and experienced by customers across the country.