Content Designer & Performance Marketing Manager

We are looking for an experienced Content Designer & Performance Marketing Manager to lead digital shelf excellence across top-priority markets. This role will drive content creation, optimization, and performance marketing for 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮’𝘀 𝗯𝗿𝗮𝗻𝗱𝘀, ensuring alignment with global strategy and local market needs.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝗵𝗲𝗹𝗳 (𝗲𝗥𝗲𝘁𝗮𝗶𝗹 + 𝗙𝗦𝗔)

• Partner with eCommerce, Marketing, and cross-functional/global teams to identify micro-occasions that drive unique consumption or purchase moments for Coca-Cola and other brands in our top markets.
• Design and adapt high-impact content that adheres to brand guidelines and is tailored for platform specific activations across both eRetail and FSA digital shelves in priority countries.
• Source and localize ready-made assets (language, pack updates, etc.), updating A+ content and enhancing product detail pages to strengthen the digital shelf presence and improve conversion rates in both channels.
• Audit and continuously optimize digital shelf elements (titles, keywords, images, rich content, ratings & reviews) to boost search visibility and share of shelf across key markets.
• Ensure combo availability is accurately represented and easy to shop on all relevant platforms.
• Resize and adapt national campaign visuals and create graphics/visual assets for Brand Stores, performing color corrections and updating image callouts as needed to maintain brand consistency, while collaborating on new activation ideas leveraging OU/brand occasions.

𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

• Track and analyze campaign performance (CTR, CVR, CPC, CPM, etc.) across markets.
• Provide insights and recommendations for continuous improvement.
• Monitor and optimize digital shelf impact on search ranking and conversion.

𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀:

• Bachelor’s degree in Graphic Design, Visual Communication, Digital Media, or a related field.
• 4+ years’ experience in eCommerce, digital content creation, performance marketing, and digital shelf management/optimization across eRetail and FSA.
• Proven ability to work effectively with cross-functional and global teams, building strong partnerships across markets and functions.
• Good understanding of UX drivers, SEO, and A/B testing methodologies
• Expertise in Adobe Photoshop, Illustrator, and InDesign.
• Fluent in English.

Location: Lahore