Content & Digital Marketing Manager

CONTENT & DIGITAL MARKETING MANAGER

Elinea | San Francisco, CA | Full-time | On-site (hybrid eligible over time)

ABOUT ELINEA

Elinea is a physician-led aesthetic clinic in San Francisco with a clear purpose: to provide patients with a trusted, evidence-based clinic that supports authentic confidence through optimized skin health. Our vision is to become the leading laser and injectable center in the Bay Area — defined by clinical excellence and world-class service. We are a small, high-standards team looking for a creative, organized Content & Digital Marketing Manager to own our digital presence and help us grow.

Our values:

- Patients First — honest, evidence-based recommendations always

- Clinical Excellence — we prepare thoroughly and execute precisely

- Refined Care — calm, polished, and professional in all we do

- Continuous Growth — we embrace high standards and hold ourselves accountable

ABOUT THE ROLE

As our Content & Digital Marketing Manager, you will own Elinea's digital presence from strategy through execution. This is a hands-on, in-clinic role — you will be present in our space regularly to create original content, shoot before-and-after photography, and document the Elinea experience firsthand. You will also serve as the connective tissue between our clinic, our branding agency, and our content creator, ensuring everything we put into the world is cohesive, on-brand, and driving real growth.

RESPONSIBILITIES

Content Creation & In-Clinic Photography:

- Be present in clinic regularly to shoot original content: treatments in progress, the clinic environment, team moments, and brand assets

- Own the full before-and-after photography program — develop and standardize protocols, shoot and manage all patient before-and-after photos, and maintain the organized archive

- Produce and manage Instagram Stories

- Collaborate with our content creator on IG posts and reels to ensure quality, consistency, and on-brand execution

- Write and publish a monthly patient newsletter

- Author SEO-informed blog posts on aesthetic topics

Strategy & Channel Management:

- Manage and grow Instagram, Facebook, Reddit, and Pinterest

- Optimize and maintain our Google Maps / Business profile

- Lead social strategy and content rollout for new treatment launches

- Serve as day-to-day liaison with our branding agency

- Update website pages as new treatments are introduced

- Monitor platform analytics and provide monthly performance reporting

- Stay current on aesthetic industry trends and social best practices

REQUIREMENTS

- 2-3 years of content or digital marketing management experience, ideally in aesthetics, wellness, beauty, or healthcare

- Owns a professional camera; skilled in photography and comfortable shooting in a clinical environment

- Hands-on experience creating and standardizing before-and-after photo protocols, or equivalent structured photography programs

- Strong content creation skills: photography, copywriting, and light video editing

- Demonstrated experience using AI tools in a marketing workflow (e.g. copy generation, content ideation, image editing)

- Proven ability to manage multiple platforms simultaneously while maintaining brand consistency

- Experience collaborating with external creative or branding agencies

- Highly organized — you will be coordinating across multiple stakeholders and maintaining a patient photo archive

- Excellent written communication skills; able to match a sophisticated, patient-first brand voice

NICE TO HAVE

- Prior experience in a med spa, dermatology, or plastic surgery setting

- Familiarity with HIPAA-compliant content and photography practices

- Experience with WordPress or a similar CMS

- Proficiency with email marketing platforms (e.g. Mailchimp, Klaviyo)

- Understanding of Google Business optimization and local SEO

COMPENSATION & BENEFITS

$70,000 – $100,000 base salary, commensurate with experience

Full-time benefits include:

- Health insurance

- Vision & dental

- 401(k) with matching

- Aesthetic treatment benefits

HOW TO APPLY

Please send your resume, a brief note on why you're drawn to aesthetics marketing, and links to 2–3 social accounts or campaigns you've managed to rami@elineasf.com. Portfolio samples — especially before-and-after content or clinical photography you've produced — are strongly encouraged.

Pay: $70,000.00 - $100,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Vision insurance

Work Location: In person