Content Director (Floor Living & Lifestyle)

Job Title: Content Director (Floor Living & Lifestyle)

Location: Remote (U.S.-based preferred)
Type: Full-time / Part-time / Contractor
Company: Zonli

About Zonli

Zonli is building the leading Floor Living brand in North America.

We believe the future of home living is healthier, simpler, and more connected to how humans naturally move, rest, and recover. Our mission is to introduce Floor Living as a modern lifestyle through innovative products, educational content, and a strong creator community.

We are looking for a Content Director to help transform Zonli from a product brand into a category-defining lifestyle brand.

ResponsibilitiesBrand & Content Strategy

• Develop and execute Zonli's content strategy across all channels
• Define and evolve the Floor Living brand narrative
• Build content pillars around:
• Sleep & Recovery
• Floor Living
• Minimalist Living
• Wellness & Movement
• Japandi Lifestyle

Content Planning

• Lead monthly content calendars and campaign planning
• Create seasonal and product launch storytelling
• Coordinate content production with creators, photographers, and designers

Organic Growth

• Drive growth across:
• Instagram
• Pinterest
• YouTube
• Blog
• Email Marketing
• Identify opportunities to increase brand awareness and organic traffic

Cross-functional Collaboration

• Work closely with:
• Founder
• Marketing Team
• Creator Ecosystem Team
• Product Team

to ensure brand consistency across all touchpoints.

QualificationsRequired

• 5+ years of experience in content marketing, brand marketing, or editorial leadership
• Strong understanding of content-driven brand building
• Excellent storytelling and communication skills
• Experience managing content calendars and campaigns
• Ability to work independently in a fast-growing environment

Preferred

Experience in one or more of the following industries:

• Home & Living
• Furniture
• Wellness
• Sleep
• Yoga
• Interior Design
• Lifestyle Brands

Experience with brands such as:

• Casper
• Brooklinen
• Purple
• Sunday Citizen
• Article
• Burrow

is highly valued.

Success Metrics

• Growth in branded search volume
• Growth in direct traffic
• Growth in organic traffic
• Content engagement metrics
• Content asset production
• Brand awareness and share of voice

Pay: $45.00 - $65.00 per hour

Benefits:

• Flexible schedule

Work Location: Remote