Content Distribution and Social Media Lead

Content Distribution & Social Media Lead (Podcast-Led, Healthcare)

Part-time | Hybrid | Dubai Based

We are a well-established  private medical clinic based in Chelsea, London , expanding our digital presence through  educational podcast content and consistent social media distribution .

Podcast production and editing are handled separately. This role focuses on  distribution, optimisation, and consistency — turning high-quality content into sustained online visibility while keeping our clinical services clearly represented.

The Role

We are looking for a  reliable, organised Content Distribution & Social Media Lead  to manage the publishing and optimisation of podcast-led content across social platforms, alongside regular clinic and service-focused posts.

This is a  hands-on execution role , ideal for someone who enjoys structure, consistency, and working within a regulated healthcare environment.

Key Responsibilities

Podcast Content Distribution

• Publish and optimise short-form podcast clips across:
• Instagram
• TikTok
• YouTube Shorts
• Write platform-specific captions, hooks, and descriptions
• Ensure correct formatting, hashtags, and posting cadence

Clinic & Service Visibility

• Create and publish 2–3 weekly posts highlighting clinic services (e.g. GP services, diagnostics, procedures)
• Translate medical services into clear, patient-friendly messaging
• Maintain a balanced mix of podcast content and clinic visibility

Content Planning & Organisation

• Maintain a simple weekly content calendar
• Coordinate releases around podcast episodes and clinic priorities
• Ensure content is scheduled and published consistently

Google Business Profile & Light Website Support

• Draft weekly Google Business Profile posts
• Write short blog summaries (300–500 words) based on podcast episodes
• Flag website updates or gaps to the web support resource (no backend work required)

Performance Awareness

• Monitor basic engagement metrics (reach, saves, comments)
• Identify what content performs well and feed insights into future planning
• No complex analytics or paid advertising required

What This Role Is NOT

• Not podcast editing or video production
• Not paid advertising (Google Ads, Meta Ads)
• Not SEO audits or backlink building
• Not web development or design
• Not an on-camera presenting role

Skills & Experience

• Proven experience managing social media for brands, clinics, or content-led platforms
• Strong writing skills for short-form and educational content
• Experience working with  healthcare, education, or regulated sectors  preferred
• Highly organised and reliable — able to meet schedules consistently
• Comfortable working with Instagram, TikTok, and YouTube Shorts
• European / UK experience is a strong advantage

Time Commitment

• 20–25 hours per week
• Part-time, hybrid
• Some in-person weekly meetings in Dubai

Compensation

• From 5000AED per month , depending on experience
• Reviewable over time based on performance and growth

How to Apply

Please include:

• A brief summary of relevant experience
• Examples of social accounts or content you’ve managed
• Confirmation of availability and ability to commit consistently

Why This Role

• Clear scope and expectations
• No agency politics or inflated KPIs
• Opportunity to work with a respected London healthcare brand
• Long-term potential for the right person