Content & Engagement Manager

Content & Engagement Manager

Location: Remote
Reports to: VP Marketing & Communications
Travel: Occasional travel, up to 25%
Salary: $70,000-75,000 (Based on experience)

At American Wire Group (AWG), we are more than just a supplier—we are a trusted partner and industry leader in providing high-quality wire and cable, hardware, equipment, and accessories for the renewable energy, battery energy storage, data center, and utility markets. All of our products meet or exceed industry standards for performance and safety as well as strict quality control requirements. We also provide comprehensive services including cable management, application and engineering guidance, supply chain management, emergency services, and technical support. Strategically located in Pennsylvania, Texas, and California, AWG ensures seamless coverage across the nation and delivery in days – not weeks – for all of your wire and cable, hardware, equipment, and accessory needs!

Position Overview

We are seeking a results-driven Content & Engagement Manager to support and execute integrated marketing programs that drive brand awareness, lead generation, and customer engagement within a B2B environment. This role blends digital marketing execution with event planning and management, ensuring a cohesive experience across online and in-person touchpoints.

The ideal candidate has hands-on experience with social media, digital campaigns, and trade shows or industry events, and thrives in a fast-paced, collaborative setting.

Key Responsibilities:

Content Creation & Strategy

• Write compelling, audience-focused content for websites, social media, blogs, email campaigns, and other marketing platforms.

• Collaborate with marketing, engineering and product teams to ensure brand messaging is consistent and impactful.
• Conduct research to understand target audiences, trends, and competitive positioning.
• Maintain and evolve the editorial calendar aligned with strategic initiatives and campaign timelines.

Graphic Design & Visual Communication

• Design digital and print collateral including social graphics, infographics, brochures, advertisements, and trade show materials.

• Create brand-consistent visuals that reflect identity standards and campaign goals.
• Video creation (short videos, product videos, reels, other social content, etc.)

• Implement a strategic approach to growing YouTube content and followers.
• Support the creation of internal and external presentations and sales tools.

• Catalog page creation and edits, in coordination with the engineering team

Digital Marketing Support

• Create optimized content for SEO, paid media, and social platforms.
• Assist in website content and graphic updates, including layout enhancements.
• Help craft and optimize email campaigns using platforms like Constant Contact and Active Campaign.

Events & Trade Shows

• Trade show, conferences, webinars, and customer event support
• Support pre- and post-event marketing efforts, including promotions, email campaigns, and lead follow-up
• Ensure consistent brand representation across all events

Collaboration & Project Management

• Work closely with VP Marketing & Communications, Director of PR & Communications, engineering, vendors and other stakeholders to understand creative needs and project goals.
• Participate in brainstorming sessions and contribute ideas for campaign themes, visuals, and formats.

Brand Stewardship

• Ensure all communications are consistent with brand voice, tone, and visual identity.

• Proactively propose updates to design templates and messaging to enhance brand cohesion and impact.

• Perform regular audits of marketing materials to maintain consistency and relevance.

Required Skills & Qualifications:

• Bachelor’s Degree in Graphic Design, Communications, Marketing, Digital Media, or a related field.
• 5+ years of relevant content creation and design experience.
• Strong writing and storytelling skills with the ability to adapt tone across platforms.
• Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with WordPress and email marketing tools such as Constant Contact and Active Campaign.
• Knowledge of video editing and basic animation is a plus.
• Electrical industry experience is a bonus but not required.

Work Environment:

• Remote
• Some travel required (up to 25%) for trade shows, team meetings, or content production needs.