Digital Marketing Manager

Key Jobs and Responsibilities of a Digital Marketing Manager Include:

• End-to-End Campaign Management:
• Google Ads: Manage and optimize Search, Display, YouTube, and Shopping campaigns
• Facebook Ads Manager: Oversee campaigns across Facebook, Instagram, and Messenger
• LinkedIn Campaign Manager: Run B2B-focused ads for lead generation and brand awareness
• Microsoft Ads (Bing Ads): Manage additional search and display efforts for untapped audience reach
• Programmatic Platforms: Use tools like The Trade Desk or DV360 (Display & Video 360) for programmatic ad buying and RTB (Real-Time Bidding)
• Affiliate Marketing: Manage affiliate programs using platforms like CJ Affiliate, Impact, or Rakuten Marketing
• Budgeting & Optimization: Manage and allocate advertising budgets across channels and platforms, using tools like Kenshoo or Marin Software for multi-channel campaign management

  Monitor key performance indicators (KPIs) including CPC, CPA, ROAS, LTV, and attribution models

  Optimize bidding strategies using automated rules in Google Ads, Facebook Ads, and other platforms

• Performance Tracking & Analytics:
  Analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Facebook Pixel for tracking conversions and user behaviors

  Create and maintain dashboards using Data Studio, Power BI, or Tableau for real-time performance insights

  Implement event tracking and UTM parameters to track ad performance across various channels

• Conversion Rate Optimization (CRO):
  Use A/B testing tools like Google Optimize, Optimizely, or VWO (Visual Website Optimizer) to test landing pages, ad creatives, and call-to-action (CTA) buttons

  Conduct multivariate testing on ad creatives using platforms like AdEspresso or Unbounce for landing page optimization

• Audience Segmentation & Targeting:
  Create and optimize custom audiences, lookalike audiences, and retargeting audiences using Facebook Audience Insights and Google Audience Manager

  Use Customer Data Platforms (CDPs) like Segment or Blueshift to build enriched user profiles and advanced audience segments

  Leverage demographic, interest-based, and behavioral targeting on programmatic platforms for more efficient campaign targeting

• Search Engine Marketing (SEM) & Search Engine Optimization (SEO):
  Coordinate with SEO specialists to align paid search strategies with organic search campaigns

  Utilize tools like SEMrush, Ahrefs, or Moz for keyword research and competition analysis

  Optimize SEM campaigns using negative keywords, long-tail keywords, and dynamic ad strategies

• Attribution Modeling:
  Apply multi-touch attribution models using platforms like Google Attribution, Kochava, or AppsFlyer to understand the complete customer journey

  Optimize based on last-click, first-click, and time-decay models to refine media mix and budget allocation

• Cross-Functional Collaboration:
  Work closely with design and creative teams to create ad assets. Use platforms like Canva, Figma, or Adobe Creative Cloud (Photoshop, Illustrator)

  Collaborate with the content team to ensure alignment with the overall content marketing strategy

  Partner with product and CRM teams for lifecycle marketing and email campaign synchronization using tools like HubSpot, Marketo, or Salesforce Marketing Cloud

• Stay Up-to-Date with Industry Trends:
  Keep informed on the latest trends, technologies, and innovations in digital marketing

  Participate in industry webinars, conferences, and courses to continuously upskill

  Adopt and test new tools and strategies, such as AI-driven marketing platforms like Albert.ai or Zeta

• Preferred Skills:

• Certifications:
  Google Ads Certification, Facebook Blueprint Certification, and other relevant digital marketing certifications.
• Experience with Advanced Tools:
  Familiarity with Customer Data Platforms (CDPs) and advanced automation tools.
• Experience with email marketing automation and CRM platforms like Meritto HubSpot and Marketo.

If anyone is interested, please send me your CV in our email id: hr@ilead.net.in