Content Library Manager

FACTORY UNLIKE ANY OTHER

The American Leather factory is unique in the furniture industry. It allows us to create custom luxury furniture in Dallas, Texas, and deliver it to consumers' homes via our retail partners in about 30 days. Blending the best in technology, efficiency systems, and state-of-the-art craftsmanship allows us to offer the most beautiful styles, innovative mechanisms, and various custom options.

Each valued operations team member is key to upholding American Leather's commitment to quality, workmanship, and service. We look forward to receiving your application to join our exceptional team.

Summary

The Content Library Manager serves as the primary architect and gatekeeper of the company’s digital marketing ecosystem. Their core responsibility is to transform "content chaos" into a structured, searchable system by governing the Brandfolder (DAM) platform and SharePoint through consistent tagging, metadata, and version control. Beyond just organization, they act as a strategic partner to creative and channel leads, recommending the best assets for specific platforms like social media or web to ensure brand consistency and maximize the reuse of existing content.

PRIMARY RESPONSIBILITIES:

• Own the day-to-day administration and continuous improvement of the DAM (Brandfolder), including structure, permissions, asset standards, and user experience.
• Conduct regular library audits to assess asset quality, duplication, outdated content, naming conventions, metadata integrity, and usage trends; execute clean-up and optimization plans.
• Establish and enforce content governance standards, including folder architecture, taxonomy, tagging/metadata rules, naming conventions, and version control.
• Manage asset intake workflows: coordinate submissions, ensure required metadata is captured, validate file types/sizes, and confirm creative/brand approvals before publishing.
• Oversee content lifecycle management, including archiving, expiration tracking, and sunsetting outdated or non-compliant assets.
• Maintain best practices for file management and storage across platforms (including SharePoint), ensuring alignment between working files and “source of truth” approved assets in the DAM.
• Partner with creative, brand, and channel stakeholders to proactively recommend content packages for priority channels (social, web, email, print), including seasonal themes, launches, promotions, and evergreen needs.
• Build and maintain channel-ready asset kits (e.g., social toolkits, email modules, web collections, print-ready folders) to streamline campaign execution.
• Create and maintain clear documentation (playbooks, SOPs, quick-start guides) for how to request, store, find, and use assets correctly.
• Train and support internal users, setting up onboarding for new team members and ensuring consistent adoption across functions.
• Monitor and report on library health and performance (asset usage, search success, adoption, time-to-find, download trends) and translate insights into improvements.
• Coordinate with IT and/or platform vendors as needed for platform enhancements, integrations, user management, and troubleshooting.
• Ensure content usage aligns with brand standards, licensing/usage rights, and privacy/compliance requirements (as applicable).
• Deeply understand the company’s product, brand, and customer needs to ensure the library supports high-quality storytelling and channel performance.
• Other duties as required.

KNOWLEDGE SKILLS & EXPERIENCE:

• 3+ years of experience in content operations, digital asset management, content library management, or marketing production.
• Hands-on experience managing a DAM (Brandfolder preferred) including taxonomy, metadata standards, permissions, governance, and reporting.
• Experience with file management and collaboration platforms (SharePoint required); strong understanding of folder architecture and access controls.
• Strong operational mindset: ability to design scalable systems, workflows, and rules that teams will actually follow.
• Excellent attention to detail with a high standard for organization, accuracy, and consistency.
• Strong cross-functional communication skills; able to influence compliance with governance standards without slowing teams down.
• Ability to prioritize and manage multiple requests in a fast-paced environment while maintaining a clear “source of truth.”
• Understanding of channel requirements and asset specifications across social, web/CMS, email, and print production.
• Comfort with analytics and reporting; ability to use data to improve adoption, organization, and content performance.
• Proficiency with Microsoft Office/Google Workspace; familiarity with creative tools/workflows (Adobe, Figma, etc.) is a plus.
• Experience working within a brand-led organization where quality, aesthetics, and consistency matter.

MINIMUM REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Information Science, Library Science, Digital Media, or a related field preferred. Equivalent work experience will be considered.
• At least 3 years of hands-on experience in DAM/content library management, marketing operations, or a related content systems role.
• Proven experience establishing and maintaining content organization standards, metadata/tagging systems, and file governance.
• Working knowledge of SharePoint and permission-based access management.
• Ability to work collaboratively with cross-functional teams and drive adoption of systems and process improvements.

Some great perks and benefits you will receive:

• Competitive compensation and health insurance include medical, dental, vision, life, short/long-term disability, a flexible spending account, and a 401k plan. We also have an on-site wellness/fitness center that includes free personal training 2 times a week and yoga sessions once a week.