Content Management Specialist

Position Overview

We’re seeking a detail-oriented and forward-thinking Content Management Specialist to lead the creation, organization, and optimization of digital content across our website and marketing channels. This role is pivotal in driving organic traffic, improving user experience, and leveraging emerging technologies like AI to enhance content strategy.

Key Responsibilities

• Develop, manage, and maintain content across Torginol’s digital platforms, ensuring consistency in tone, style, and branding.
• Implement and refine SEO strategies to maximize visibility and search rankings.
• Collaborate with design, marketing, and product teams to align content with business goals.
• Use AI tools to streamline content creation, personalization, and performance analysis.
• Optimize web content for UX, ensuring intuitive navigation, accessibility, and engagement.
• Monitor content performance using analytics tools and adjust strategies accordingly.
• Stay current with digital trends, SEO algorithm updates, and UX best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of experience in content management, SEO, or digital marketing.
• Proficiency with CMS platforms (e.g., WordPress, Sitecore, etc.).
• Strong understanding of SEO principles and tools (e.g., SEMrush, Ahrefs, Google Search Console).
• Familiarity with AI-driven content tools (e.g., ChatGPT, Jasper, SurferSEO).
• Knowledge of web UX principles and experience working with designers/developers.
• Excellent writing, editing, and communication skills.
• Analytical mindset with the ability to interpret data and make informed decisions.