Content Manager

About Applied Automotive Technology, Inc.

Applied Automotive Technology, Inc. is a national leader in Autel ADAS calibration equipment sales, training and ongoing support. We provide ADAS calibration services to auto body repair shops and auto repair service centers throughout New England. We take pride in combining technical expertise with honest, reliable sales, training and customer service — and now we’re expanding our reach through strategic digital marketing and content initiatives.

We’re looking for a motivated Content Manager who can help tell our story — someone passionate about translating complex automotive and technical concepts into engaging, educational content that builds trust and drives business growth.

Position Summary

The Content Manager will manage and execute all aspects of Applied Automotive Technology’s content strategy across digital platforms. Responsibilities include managing brand presence across multiple platforms, including newsletters, social media, email marketing, website updates, and potentially social media and Google Ads. This role is ideal for someone early in their marketing career who enjoys writing, creating, and managing content that drives visibility, leads, and credibility for a growing automotive brand.

You’ll collaborate closely with our technical, sales, and management teams to plan, produce, and publish content that supports brand awareness, lead generation, and customer education.

Key Responsibilities

· Plan, write, and edit content such as blog posts, service pages, newsletters, and social media updates. Publish three or more new pieces of content per week.

· Build and maintain an editorial calendar aligned with company goals and seasonal campaigns.

· Translate technical topics (ADAS calibration, diagnostics, repair technology) into clear, accessible content.

· Interview technicians, shop managers, and subject-matter experts to source authentic insights.

· Optimize all content for SEO, search intent, and lead conversion.

· Produce educational and lead-generating content (e.g., guides, videos, and downloadable resources).

· Track and analyze performance metrics using Google Analytics, HubSpot, or similar tools.

· Repurpose top-performing content into multiple formats (articles, videos, email campaigns).

· Collaborate with leadership and sales to ensure messaging consistency and strategic alignment.

· Leverage AI tools to speed up the production process.

· Perform other tasks as deemed necessary to support the position responsibilities.

Qualifications & Skills

· 2–5 years of experience in content creation, marketing, or communications.

· Bachelor’s, associate degree, or certificate program in Marketing, Communications, English, Journalism, or related field (or equivalent experience).

· Excellent writing, editing, and storytelling ability with strong attention to detail.

· Understanding of SEO best practices, keyword research, and on-page optimization.

· Familiarity with content management systems (HubSpot, WordPress) and analytics tools.

· Ability to manage multiple deadlines and maintain a consistent publishing schedule.

· Interest in or knowledge of the automotive industry preferred (but not required).

· Strong interpersonal skills and ability to collaborate with both technical and non-technical team members.

· Ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.

· Incredible people skills. Impeccable writing and editorial skills.

Performance Metrics

· Growth in organic website traffic and audience engagement.

· Increased inbound leads and conversions from content.

· Improved keyword rankings for targeted service and educational topics.

· Consistent content output and adherence to publishing deadlines.

· Positive brand engagement and visibility across digital platforms.

Why Join Applied Automotive Technology, Inc.

At Applied Automotive Technology, we’re passionate about combining high-end technical expertise with a commitment to innovation and integrity. As our Content Manager, you’ll have the opportunity to shape our brand’s voice, tell the stories behind cutting-edge automotive technology, and help connect shops and customers with the reliable solutions they need.

If you’re ready to grow your career in a forward-focused, tech-driven automotive company, we’d love to hear from you.

How to Apply

Send your resume and a brief cover letter to rbdimartino@appliedautomotivetechnology.com. Please include “Content Manager Application – [Your Name]” in the subject line.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance

Work Location: In person