Content Manager

We are looking for a skilled and creative Content Manager to build and optimize content across our website and digital touchpoints. The focus is to create high-quality, SEO-driven content that strengthens our brand presence, educates customers, and drives conversions. The ideal candidate must have hands-on experience with Surfer SEO, ChatGPT, SEMRush, Ahrefs, Ubersuggest, MOZ, along with deep knowledge of keywords, SERP mechanics, and SEO-based content development.

Key Responsibilities

• Write engaging and conversion-centric content
• Optimize content using Surfer SEO, ChatGPT, and other SEO/analysis tools.
• Conduct keyword research to identify high-intent and relevant content opportunities
• Create keyword-rich headlines and descriptions aligned with search intent.
• Perform keyword research and competitive benchmarking using SEMRush, Ahrefs, Ubersuggest, MOZ, etc.
• Develop and maintain a content calendar aligned with SEO goals, trends, launches, and brand storytelling.
• Build and manage a content calendar aligned with launches, seasonality, SEO goals, and brand storytelling.
• Ensure strong on-page SEO (meta tags, headers, keyword positioning, internal linking, etc.).
• Support off-page SEO through link-worthy content and outreach suggestions.
• Track keyword rankings and SERP performance to constantly refine content strategy.
• Monitor SERP trends, track keyword rankings, and optimize content accordingly.
• Upload, structure, and maintain content on WordPress and Shopify CMS.
• Work closely with design, performance marketing, product development, and brand teams to maintain tone, voice, and messaging consistency.
• Prepare weekly SEO reports with insights, trends, and actionable recommendations.

Required Skills & Experience

• At least 3 years of experience in content writing/content management with strong SEO exposure.
• Hands-on expertise with Surfer SEO, ChatGPT / AI-based content tools, SEMRush, Ahrefs, Ubersuggest, MOZ
• Strong understanding of Keyword targeting and ranking factors, Keyword density and content optimization, on-page & off-page SEO techniques.
• Proficiency in publishing content in WordPress and Shopify
• Fluent and strong command of English — written and verbal.
• Experience in Beauty & Personal Care industry content writing is highly preferred.
• Ability to create content that reflects customer needs and influences purchase decisions.
• Knowledge of Google Analytics, Google Search Console, and Google Ads insights.
• Understanding of conversion copywriting and consumer psychology.

What We Offer

• Remote working
• Opportunity to be part of the growth journey of an exciting new D2C brand.
• Chance to directly influence brand voice and online visibility.
• Creative, inclusive, and collaborative work environment.
• Professional development and upskilling opportunities.