Content Manager

Content Manager (Full-Time)

Ben & Jerry's Scoop Shops -CT/RI/NJ

Multi-Location Role | Travel Required

Build the brand. Capture the moments. Put our shops on the map.

We're looking for a Content Manager who can take a well-known brand and make it feel local, relevant, and alive in each of our markets. This role is about owning our local presence -- creating content that connects with our specific communities, drives foot traffic, and makes our shops the go-to spot in each town.

If you know how to create memorable content that people actually watch, share, and search for -- we want you.

Compensation

• $50,000 - $55,000 annually (based on experience)
• Travel reimbursement
• Growth opportunities within a fast-growing franchise
  
  

What You'll Own

Content Strategy & Execution

• Plan and execute a weekly content strategy across TikTok, Instagram, and YouTube Shorts
• Identify trends, create concepts, and consistently produce engaging content that will drive traffic to our shops and catering
• Turn everyday shop activity into high-performing videos
  
  

Content Creation (In-Shop)

• Travel between locations to film content regularly
• Capture:
• Customer reactions
• Team culture & behind-the-scenes
• Product shots (scoops, toppings, specials)
• Create 4-6 short-form videos per week
  
  

Interviews & Storytelling

• Interview guests/customers, team members, and managers
• Capture authentic, unscripted moments
• Tell stories that highlight our brand, people, and community. Stories that customers want to hear.
  
  

Local SEO + Google Presence

• Support Google Business Profiles by:
• Uploading photos & videos
• Posting updates and events
• Create content that helps us rank for:
• "Ice cream near me"
• "Best dessert spots in [town]"
  
  

Event Coverage

• Attend and capture in-store events, fundraisers, and community activations
• Create real-time and recap content
• Be available during weekends and key events
  
  

What We're Looking For

• Proven experience creating short-form video content (TikTok/Reels/Shorts)
• Strong ability to film, edit, and publish independently
• Comfortable talking to and filming customers and team members
• Creative thinker with a strong sense of what performs online
• Willingness to travel between shop locations
• Flexible schedule -- weekends and events are required
• Organized, self-driven, and consistent
  
  

Requirements

• Must submit a portfolio or social media examples
• Experience with editing tools (CapCut, Adobe, Final Cut, etc.)
• Reliable transportation
• Comfortable working in fast-paced, public-facing environments
  
  

What Success Looks Like

• Consistent weekly content output
• Growth in followers, engagement, and reach
• Increased visibility on Google and social platforms
• Shops becoming known as "the spot" in each town
• Increased revenue in shops and catering that have direct correlation to content created
  
  

Why This Role is Different

You won't just be "posting content."

You'll be helping build a local brand presence that shows up everywhere -- Google, social, and real life.

Apply with your portfolio or examples of your work.