Content Marketer | Meta Ads, Videography, Photography, Marketing, Social Media Management

Job Overview
TOTYM is seeking a skilled, versatile, and resilient individual to join our growing team. The ideal candidate will have experience creating short-form video content, managing social media accounts, and producing photo/video assets for a physical product brand. This role involves creating and posting consistent, on-brand content across multiple platforms, with a focus on high converting ad creatives, social media growth, product storytelling, and creative assets for organic posts.

TOTYM is a new plush toy and trading card game brand inspired by mythical creatures and ancient legends, brought to life in a cute, collectible style with 100% hand illustrated artwork. We engage directly with our fans through storytelling, community-building, and immersive world design. As a small team, we pride ourselves on creative independence, fast and accurate customer service, high-quality product development, and memorable brand experiences. If you're excited by the idea of helping grow a fanbase from the ground up through creative social media content and engaging ad creatives, we want you on our team!

This role requires adaptability, self-direction, and a willingness to jump into new challenges as they arise. We're looking for someone who’s ready to take ownership of social media content creation and grow with the role over time. You’ll have the opportunity to help shape how TOTYM appears across social media, create content around our products and community, and help bring the brand to life through photos, videos, captions, and short-form storytelling.

Remote work is not available for this position. Applicants must either be local to the Triangle area of North Carolina or willing to relocate. This is a long-term, in-person position with room for growth.

Responsibilities

Content Creation & Social Media Management

• Create high-converting ad creatives for Meta, including short-form videos, static images, and creative variations
• Plan, film, edit, and schedule content for TikTok, Instagram Reels, YouTube Shorts, Meta ads, and other social platforms
• Create product-focused content featuring plushies, trading cards, booster packs, starter decks, gameplay setups, packaging, unboxings, product launches, events, and behind-the-scenes brand moments
• Take product, lifestyle, behind-the-scenes, and event photos for use across social media, ads, emails, product pages, and other marketing materials
• Create multiple versions of content using different hooks, pacing, text overlays, product angles, formats, and calls to action
• Draft captions, updates, and social media posts using approved brand direction
• Organize photo and video files clearly so they can be reused for future social posts, ads, emails, product pages, and events
• Track content ideas, posted content, and basic performance notes

Community Engagement

• Engage with the community through social media comments and messages
• Help post regular brand updates and progress reports to fans
• Assist with community engagement on Discord and email

Events & Brand Support

• Travel to events, conventions, or local shows as a brand representative when needed
• Capture photo and video content at events, conventions, or local shows
• Create event-related content (ie recap content, product launch content, behind-the-scenes event content, etc)

Required Skills

• Short-form video creation and editing
• Understanding of how to quickly grab attention + maintain it with media
• Social media management and content creation
• Photography and photo editing for product shots, behind-the-scenes content, lifestyle imagery, etc
• Good eye for framing, lighting, pacing, product presentation, and visual storytelling
• Canva, CapCut, Photoshop, Illustrator, Adobe Premiere, Lightroom, or other similar tools for video editing, photo editing, graphics, or content creation
• Short-form writing skills for captions, updates, and announcements
• Strong written communication across social media and Discord
• Ability to work independently in a fast-paced small team environment
• General interest in storytelling, creature design, mythology, plushies, collectibles, gaming, anime, fantasy, or trading card games
• Experience with tools like Discord, Instagram, TikTok, YouTube Shorts, Meta Business Suite, and other content/social media platforms

Our Culture

At TOTYM, you won’t be a faceless part of a corporation; you’ll be a key part of how the brand is seen and experienced online. This is a foundational role as our team grows, and you’ll have the opportunity to directly shape how our products, characters, community, and world are presented through social media content.

On any given day, you’ll work alongside a small team of 3-4 other members who are equally dedicated and passionate about building something creative and unique. We value quality, creativity, and team members who take ownership, adapt quickly, and care about the little details. We value human art and attention to detail, not AI slop.

Why Work With Us

• Get in on the ground floor of a growing company, where your role will evolve and expand as we grow
• Occasional travel opportunities to fun, fandom-driven conventions
• Health insurance, dental insurance, & vision insurance available.
• Break-room with a fully stocked Soda Bar. Mix and match flavors like blackberry mango, coconut lime, or kiwi watermelon.
• Small, creative team with a supportive, collaborative vibe
• Room for growth with raises, bonuses, and promotions as your skill and abilities grow and as the company expands.
• A chance to build something meaningful with a rapidly growing brand

If you’re excited about creating content for a brand with heart, personality, and vision, and you're energized by fast-paced, evolving work, we’d love to hear from you. Apply today and help us bring legends to life.

Job Type: Full-time

Pay: $18.00 - $22.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

People with a criminal record are encouraged to apply

Application Question(s):

• We review 100% applications manually, we don't do AI interviews, and we want to understand your experience and opinions. Applications that are written using AI/LLMs will not be considered. Please confirm whether the responses were generated using AI or not and whether it will be used for the remainder of the interview process.
• How close are you to Knightdale, NC?
• Please include a brief introduction about you, and share why this role at TOTYM specifically appeals to you compared to other opportunities.
• Please provide links to 2–5 short-form videos you personally created, filmed, and edited that best show your skill set relevant to this role. Please include any relevant information or context we should know about the videos.
• What software, apps, or tools do you regularly use for content creation, video editing, photo editing, and social media scheduling? What do you use each one for, and what do you like about them?

Work Location: In person