Content Marketer (Night Shift)

Job Description

We are seeking a strategic and detail-oriented Content Strategist to plan, create, optimize, and manage high-quality content across multiple client accounts. The role requires strong writing skills, SEO knowledge, cross-functional collaboration, and the ability to manage multiple priorities while maintaining exceptional quality standards. This position also offers growth into mentoring and leadership responsibilities as the team expands.

Key Responsibilities

• Content Strategy & Planning
• Develop and manage monthly content calendars aligned with each client’s business goals, including blogs, email campaigns, social media content, and website copy.
• Conduct regular audience, market, and competitor analysis to identify content gaps and new opportunities.
• Collaborate closely with project managers and sales teams to ensure content strategies align with client scopes, objectives, and timelines.
• Proactively recommend new content ideas, formats, and campaigns to address evolving client needs and performance insights.
• Content Creation & Quality Control
• Write, edit, and optimize high-quality content across blogs, emails, websites, and social platforms while maintaining brand voice and tone guidelines.
• Review and edit content produced by junior team members to ensure consistency, accuracy, and quality.
• Collaborate with designers and creative teams to develop engaging visuals and multimedia assets that enhance content effectiveness.
• Ensure all content is thoroughly proofread, polished, and delivered within agreed timelines.
• SEO & Content Optimization
• Conduct keyword research and apply SEO best practices across all content assets, including on-page optimization (titles, meta descriptions, headings, and internal links).
• Coordinate with SEO specialists to support organic ranking and traffic growth goals.
• Stay up to date with SEO trends, algorithm updates, and content best practices, sharing insights to improve performance.
• Collaboration & Communication
• Work cross-functionally with sales, project management, paid media, and creative teams to ensure consistent messaging and integrated campaigns.
• Manage content tasks efficiently using project management tools (e.g., Zoho Projects), providing regular updates on progress, timelines, and potential blockers.
• Actively participate in brainstorming and strategy sessions, contributing innovative and data-driven ideas.
• Monitoring, Reporting & Optimization
• Track and analyze content performance metrics such as engagement, CTR, conversions, and SEO rankings.
• Prepare monthly performance reports outlining achievements, insights, and optimization opportunities.
• Recommend and support A/B testing and iterative improvements to continuously enhance content ROI.
• Process & Quality Assurance
• Ensure all deliverables are error-free, properly formatted, and compliant with internal and client quality standards.
• Follow internal SOPs, documentation practices, and naming conventions to maintain smooth workflows.
• Identify inefficiencies and suggest improvements to content processes and quality controls.
• Growth & Future Leadership
• Support onboarding and mentoring of junior or new team members as the department grows.
• Share best practices, learnings, and content insights to elevate overall team performance and department success.
• Time Management & Delivery Discipline
• Manage multiple projects and priorities efficiently without compromising quality.
• Maintain accurate task updates and timelines within the project management system.
• Communicate potential delivery risks early and collaborate with project managers to ensure client satisfaction.
  
  

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience in content strategy, content writing, or digital marketing (agency experience preferred).
• Excellent written and verbal communication skills with strong attention to detail.
• Solid understanding of SEO principles, keyword research, and content optimization.
• Experience working with content calendars, CMS platforms, and project management tools (e.g., Zoho Projects, Asana, Trello).
• Ability to manage multiple clients or projects simultaneously in a fast-paced environment.
• Strong analytical skills with experience interpreting content performance metrics.
• Collaborative mindset with the ability to work effectively across teams.
• Prior experience reviewing or mentoring junior writers is a plus.
  
  

Benefits

What We Offer:

• Market Competitive salary
• Door to Door Transportation for Female staff
• Monetary benefits include Eid Bonuses, Performance Bonuses, EOBI Pension plan, Paid leave compensation.
• Medical benefits: Family healthcare Including maternity, Family OPD reimbursable, Maternal/Paternal leaves.
• In-house recreational facilities: Outdoor sports area, Billiards & Foosball table, Xbox & Media Room, Gym facility.
  
  

Other Information

• Shift: Night
• Timings: 10:00 pm to 7:00 am
• Location: PECHS Block 06, Shahrah e Faisal, Karachi.
• Days: Monday to Friday
• Employment Type: Full-time
  
  

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