Content Marketing Manager

WHO WE ARE

Hickory Nut Gap is a working family farm and a meat distribution company based in Fairview, North Carolina. The meat company, Hickory Nut Gap Meats, collaborates with a network of farmers in our region to produce regeneratively raised, 100% grassfed beef and pasture raised heritage breed pork. Our meats are sold to retail, distributors, food service, and ecommerce customers, as well as through our direct-to-consumer website.

Our team is made up of people who collaborate, support, have fun, and challenge one another with an eye towards improvement and growth. We need outstanding people to join our team and help fulfill our mission to change the food system.

INTRODUCTION  

The Content Marketing Manager shapes and amplifies the Hickory Nut Gap Farms brand across all digital touchpoints. This role is responsible for developing and executing integrated marketing strategies that drive brand awareness, customer engagement, and revenue growth while ensuring all communications reflect the company’s mission, values, and authentic connection to food, farming, and community. Combining creative storytelling with strategic execution, the Content Marketing Manager leads content creation across social media, email marketing, ecommerce, influencer partnerships, and promotional campaigns to create a cohesive and compelling customer experience.

This position requires a highly organized and creative marketer who can balance big-picture brand strategy with hands-on execution. From managing content calendars and producing engaging visual assets to optimizing Klaviyo email flows and coordinating cross-functional campaigns, the Content Marketing Manager serves as a central connector between marketing, ecommerce, operations, and external partners. The ideal candidate is passionate about storytelling, deeply attuned to consumer trends and digital engagement, and driven by data-informed decision making that strengthens customer relationships and elevates the Hickory Nut Gap Farms brand. The Content Marketing Manager reports to the Head of Marketing and works closely with the Head of Marketing on campaign strategy, planning, and content approvals.

KEY ACCOUNTABILITIES

• Manage and execute integrated DTC marketing strategies
• Cultivate brand storytelling and content production
• Manage email marketing and customer retention initiatives
• Manage strategic campaigns and partnerships
• Coordinate marketing operations, analytics, and cross-functional alignment

DAILY OVERSIGHT AND RESPONSIBILITIES 

• Plan and execute social media strategy across platforms
• Develop photography, videography, copywriting, and creative assets that strengthen the Hickory Nut Gap brand across all customer touchpoints
• Create engaging, on-brand content (photo, video, captions, stories, reels, etc.)
• Maintain organized asset libraries for internal and external use
• Monitor social media trends and adapt content to maximize reach and engagement
• Engage with community and manage comments/messages as needed, with support of customer service lead

Manage and execute integrated DTC marketing strategies

• Coordinate email, social media, ecommerce, and promotional campaigns to drive brand awareness, customer engagement, and revenue growth.
• Create and manage a comprehensive content calendar
• Support product launches, seasonal campaigns, and sales initiatives
• Collaborate with external creative agency on larger campaigns and brand initiatives
• PR and media kit support

Manage email marketing and customer retention initiatives

• Klaviyo campaign execution, automated flows, segmentation, list growth, and ongoing performance optimization
• Develop and execute email calendar aligned with promotions and inventory
• Collaborate with ecommerce and operations teams to align messaging with product availability

Influencer & Creator Management

• Identify, recruit, and manage relationships with influencers and brand partners
• Coordinate product seeding, campaigns, and content deliverables
• Track performance and ROI of influencer partnerships
• Build long-term ambassador relationships aligned with brand values

Develop and manage strategic campaigns and partnerships

• Manage influencer collaborations, product launches, seasonal promotions, PR support, and coordination with external creative partners.

Coordinate marketing operations, analytics, and cross-functional alignment

• Conduct promotional planning, website content management, reporting, asset organization, and collaboration with ecommerce, sales, and operations teams.
• Track and report on email, social, and DTC performance metrics
• Use data to inform strategy and improve effectiveness

Organization & Systems

• Build and maintain clear, organized content calendars and workflows
• Ensure cross-functional alignment with marketing, sales, and operations teams
• Maintain strong file organization and asset management systems

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED BY THE POSITION 

• 2+ years of experience in email marketing, DTC marketing, or digital content roles
• Strong experience with Klaviyo (or similar) including flows and segmentation
• Expertise in Meta Business Suite
• Experience with Amazon Seller Central and Brand Registry
• Proven ability to manage content calendars and promotional planning
• Experience in photography, videography, and video editing
• Strong understanding of social media platforms and trends
• Experience managing or collaborating with influencers/creators
• Highly organized with strong project management skills
• Data-driven mindset with ability to analyze and act on performance metrics
• Excellent written and verbal communication skills
• Self-starter who thrives in a fast-paced, collaborative environment
• Ability to travel to visit farmers, customers, or to tradeshows

MEASURABLE SUCCESS METRICS

Success in this role will be measured through key performance indicators including:

• Growth in email-attributed revenue
• Social media engagement and audience growth
• Content production consistency
• Email open and click-through rates
• Timely execution of promotional campaigns

SUPERVISORY CONTROLS           

Position reports to the Head of Marketing and works closely with internal teams and external creative partners. All team members remain available for collaboration, feedback, and support.

GUIDELINES AND TOOLS 

Guidelines/tools that will help this role achieve success and follow company procedures include: 

• Employee Handbook  
• HNG SharePoint Files
• Entrepreneurial Operating System
• Mission and Values Statement 
• Working Together System

PHYSICAL DEMANDS 

While the work is primarily computer-based, the Content Marketing Manager will spend time in the field to capture photography and will occasionally need to lift/carry items for marketing purposes such as trade show materials and promotional items. Photoshoots may involve long periods of standing.

WORK ENVIRONMENT 

The work is primarily in an office setting or at home, remote. Travel expected approximately 2–4 times per month for farm visits, retail/customer visits, events, photoshoots, and trade shows. We have a warehouse in Flat Rock and farm where we occasionally meet in Fairview, NC. Most work is accomplished using the computer and phone.

To Apply Send Resume and Cover Letter to mary.byers@hickorynutgap.com

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• Employee discount
• Paid time off

Work Location: Hybrid remote in Fairview, NC 28730