Content Marketing Manager -- Creator & Influencer

Job Description

Content Marketing Manager at impact.com

Location: New York, NY

• Remote
  
  

Home Office

About The Role

impact.com is hiring a Content Marketing Manager for the Creator product, which connects brands with content creators and influencers. This is a fully remote, individual contributor role within the Content Marketing team, reporting to the Director of Content.

Key Responsibilities

Content Production & Management

• Execute content briefs and SEO/AIO briefs, managing freelance writers
• Own the content lifecycle from ideation to optimization
• Conduct SEO and AIO keyword research in Semrush
• Interview internal/external subject matter experts
• Write across formats: blog posts, case studies, demand-gen assets, creator profiles
• Find narrative threads in complex business topics
  
  

Reporting & Optimization

• Track content performance and contribute to QBR reporting
• Identify optimization opportunities using performance data
• Connect content activity to pipeline metrics with the GTM team
  
  

Qualifications

Non-Negotiable

• 3–5 years of content marketing experience focused on long-form content
• Genuine storytelling ability
• Hands-on SEO experience (keyword research, content briefs, on-page optimization)
• Experience writing/managing case studies and demand-gen content
• Strong editorial instincts
• Comfortable working async across time zones
  
  

Strong Advantage

• Familiarity with Semrush or comparable SEO platform
• Exposure to B2B SaaS, martech, or creator/influencer marketing
• Experience with content performance reporting or GTM-connected content
• Awareness of AIO and LLM-driven search environments
  
  

We Can Teach

• Creator and influencer marketing landscape
• Our specific tools, workflows, and playbooks
• Measurement infrastructure connecting content to pipeline
  
  

Salary & Benefits

• Salary: $80,000-$90,000 per year
• Bonus: Additional 5% variable annual bonus contingent on Company performance
• Equity: Eligible for Restricted Stock Unit (RSU) grant
  
  

Benefits Package

• Medical, Dental, and Vision insurance
• Flexible spending accounts and 401(k)
• Flexible PTO policy
• Mental health and wellness benefit (up to 12 fully covered therapy/coaching sessions per year)
• Monthly gym reimbursement
• Restricted Stock Units (RSUs) with 3-year vesting
• Free Coursera subscription
• Parental leave: 26 weeks fully paid for primary caregiver, 13 weeks fully paid for secondary caregiver
• Technology stipend and monthly internet allowance