Content Marketing & SEO Coordinator

Content Marketing & SEO CoordinatorPosition Overview

This is a fully in-person, execution-focused role based in Anchorage, Alaska. Remote or hybrid work is not available.

The Content Marketing & SEO Coordinator is responsible for executing digital content and website updates that improve product visibility, support sales, and drive customer traffic for Rural Energy Enterprises (REE) and VBS Heating.

This role focuses on hands-on content creation and execution, including SEO-optimized product pages, structured content for AI search, digital marketing assets, and ongoing website maintenance. SEO strategy and priorities are guided by internal leadership and external consultants; this position is responsible for implementing those recommendations accurately and consistently.

The role also provides secondary operational sales support to ensure customer inquiries, phone calls, and order processing continue smoothly during high-volume periods or staff absences.

This is a fully in-person role based in Anchorage, Alaska and requires on-site collaboration during regular business hours.

Key Responsibilities⭐ Revenue-Generating Digital Responsibilities

• Execute SEO and AI-search optimization tasks for REE and VBS websites following established best practices and external guidance
• Create and maintain SEO-optimized product pages, technical descriptions, and structured website content
• Improve clarity, accuracy, and presentation of online product information to increase conversion and reduce customer confusion
• Create digital marketing content including emails, newsletters, seasonal promotions, and website updates
• Develop digital assets using Photoshop and AI tools to support product visibility and sales
• Support dealer communication by maintaining accurate, easy-to-access online resources
• Track basic website performance metrics and identify content-related opportunities to support sales growth

⭐ Sales Enablement & Content Support

• Produce digital content and materials used by the sales team for dealer outreach and customer communication
• Ensure product information across REE and VBS websites is current, accurate, and aligned with sales needs
• Improve digital presentation of products across online channels to support purchase confidence

⭐ Operational Sales Support (Secondary but Essential)

• Provide backup coverage for inbound phone calls when primary staff are unavailable
• Assist walk-in customers as needed to maintain uninterrupted sales operations
• Provide backup order entry, data accuracy checks, and updates to online product listings
• Support front-office workflow during staff absences, high-volume periods, or overlapping priorities

This support ensures customer inquiries do not go unanswered and sales operations do not bottleneck — directly protecting revenue.

Required Skills

• Strong writing and editing skills for product descriptions, technical content, and customer-facing materials
• Working knowledge of SEO principles with a willingness to learn advanced optimization techniques
• Proficiency with Photoshop or similar content creation tools
• Ability to use AI tools to generate images, product copy, and digital marketing assets
• Strong organizational skills, accuracy, and attention to detail
• Ability to work independently, follow task lists or checklists, identify opportunities for improvement, and take initiative

Preferred Experience

• 1–3 years of experience in digital marketing, content creation, SEO, or sales support
• Experience managing website content (WordPress or similar CMS)
• Familiarity with basic analytics tools (Google Analytics, Search Console, etc.)
• Experience working in a small business or multi-role environment
• Comfortable executing tasks from consultant recommendations or established workflows without close supervision

Job Type: Full-time

Pay: $51,000.00 - $68,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Experience:

• digital marketing, content creation, or related work: 1 year (Preferred)

Ability to Commute:

• Anchorage, AK 99518 (Required)

Ability to Relocate:

• Anchorage, AK 99518: Relocate before starting work (Required)

Work Location: In person