Content Marketing Specialist

• A Content Marketing Executive creates, manages, and analyzes content across various platforms to attract and engage target audiences, drive business goals, and support brand messaging. Key responsibilities include developing content strategies, writing web copy and social media posts, optimizing content for SEO, monitoring campaign performance, and collaborating with marketing teams to ensure alignment and meet objectives. Strong writing, editing, analytical, and strategic skills are essential for this hands-on role. Key Responsibilities
• Content Creation: Develop various forms of written content, such as website copy, blog posts, social media updates, emails, and press releases.
• Content Strategy: Create and implement content strategies and editorial calendars to align with business goals and target audiences.
• SEO Optimization: Ensure all content is optimized for search engines (SEO) to improve online visibility and performance.
• Content Analysis: Track and analyze content performance metrics to understand audience engagement and make data-driven improvements.
• Collaboration: Work closely with marketing teams, other departments, and stakeholders to ensure content meets brand guidelines and campaign objectives.
• Trend Monitoring: Stay updated on industry trends, developments, and best practices in content marketing and digital marketing. Required Skills and Qualifications
• Writing & Editing: Excellent writing, editing, and proofreading skills to create compelling and error-free content.
• Strategic Thinking: Ability to develop and execute content strategies to achieve marketing goals.
• SEO Knowledge: Familiarity with SEO best practices and tools for content optimization.
• Analytical Skills: Proficiency in analyzing content performance metrics and using data to inform strategies.
• Communication: Strong communication and collaboration skills to work effectively with various team members.
• Education: A bachelor's degree in Marketing, Communications, or a related field is often required. Essential Tools & Platforms
• Content Management Systems (CMS): For publishing and managing website content.
• Social Media Platforms: For content distribution and engagement.
• SEO Tools: For keyword research and content optimization.
• Analytics Tools: To track and analyze campaign performance.
• Tamil candidates only

Job Type: Full-time

Pay: ₹162,906.35 - ₹774,268.12 per year

Benefits:

• Food provided

Work Location: In person