Content Marketing Specialist

Purpose

Maxim Crane Works, L.P. is seeking a Marketing Content Specialist to join our team in Wilder, KY!

The Content Marketing Specialist develops, creates, and oversees the publishing of marketing content for Maxim's various marketing platforms, including website, social media, email marketing, and internal communications. Reporting to the VP of Marketing, this position is responsible for the ideation, design, development, execution and distribution of visual and written content both internal and external. While supported by third-party design and creative resources, the expectation is that candidates possess the skills to create various content types including, but not limited to blog writing, social media video, visual design and audio. As a part of the Marketing team, the Content Marketing Specialist is a self-starter that thrives in a high-paced environment with a focus on developing effective processes within the department.

Duties and Responsibilities

A Content Marketing Specialist is responsible for but not limited to the following:

• Collaborates with the marketing team and the rest of the organization to understand social media content strategies and develop and execute content aligned with our brand identity and marketing objectives.
• Produces high-quality visual and written content, including but not limited to images, videos (Reels, YouTube Shorts), graphics, infographics, captions, and blog posts optimized for various social media platforms.
• Recycling, rewriting, and redesigning parts or entire pieces of videos (YouTube), audio files, social media posts, blog posts, ad creative, etc.…to produce new pieces of content.
• Monitors social media channels, responds to comments, and messages, and engages with our online community to foster meaningful interactions and build brand loyalty.
• Stays updated with social media trends, algorithm changes, and emerging platforms to ensure our content remains relevant and competitive.
• Develops visually compelling narratives that convey our brand message and resonate with our target audience.
• Maintains a content editorial calendar to plan and schedule posts, ensuring consistency and timely delivery.
• Monitors and analyzes social media performance metrics, such as engagement, reach, and conversion rates, and provides insights and recommendations for optimization.
• Collaborates with the paid advertising team to create compelling ad copy and visuals that align with our organic social media content.
• Maintains and upholds the company's brand voice, tone, and style guidelines across all social media platforms.
• Works on special projects to help achieve the objectives of the department.
• Travels domestically (approx. 50% of the time) to different Maxim locations to capture compelling brand stories.

Requirements

Education

• Bachelor's degree in communications, English, journalism, marketing or other related field
• or equivalent work experience

Experience

• At least three years of Marketing experience with a focus on content creation and implementing campaigns that drive revenue growth.
• Experience with social media, community management and/or content creation in prior roles, including a portfolio with examples of job-related experience.
• Experience with marketing automation software (Marketo, Salesforce Account Engagement (Pardot), Hubspot)
• Experience with photography, videography, and graphic design.
• Experience with design software (Adobe Suite, Canva, etc.)
• Experience with video editing software (Adobe Suite, etc…)
• Understanding of SEO (Search Engine Optimization) best practices

Preferred

• Experience with WordPress, Google Analytics, and/or Salesforce Account Engagement (Pardot)

Skills

• Exceptional writing, proofreading, and communication skills
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office suite
• Advanced ability to problem solve and make sound decisions during high pressure situations
• Advanced level multitasking skills with ability to meet deadlines
• Extreme attention to detail
• Ability to work efficiently maintaining high quality and accuracy
• Strong ability to build collaborative relationships inside and outside the company

Physical Demands

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to walk, use hands to finger; handle or feel; and kneel; crouch; or crawl; and talk; or hear; push and/or pull; reach; bend and/or stoop. The employee may occasionally lift and/or move up to 25 pounds. The employee may travel domestically up to 50% of the time.

Work Environment
The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is in a typical office setting.

Maxim is an equal opportunity employer and does not discriminate against employees or applicants for employment based on their race, color, religion, creed, sex, national origin or ancestry, age, sexual orientation, disability, genetic information or veteran status, as those terms are defined under applicable laws, or any other characteristic protected by law.