Content Marketing Specialist

Luna Marketing Studio

We Build Your Brand & Scale Your Business

Job Description: Media Coordinator / Content Creator

As the Media Coordinator / Content Creator at Luna Marketing Studio, your role is integral to both our team and the success of our clients. You are a dynamic, organized, and creative individual who thrives in a fast-paced environment. You bring a unique blend of artistic vision and strategic thinking to the table, balancing content creation with effective paid media campaigns. You value great communication, collaboration, and excellence in your work. You’re a problem solver, researcher, and outside-the-box thinker who loves creating impactful content and driving measurable results for clients.

Key Responsibilities

Content Creation:

● Develop and execute social media content plans based on the client’s marketing strategy and vision.

● Research trends, topics, and statistics to create relevant and engaging content.

● Coordinate with clients monthly to incorporate special occasions, holidays, and events into their content calendars.

● Write captions, emails, and other copy, submitting them for approval.

● For clients providing their own content: organize and align photos, videos, reels, and graphics with captions and emails.

● For clients relying on us for content: capture, edit, and/or create photos, videos, reels, and graphics that align with their branding and marketing goals.

● Submit content plans, captions, and assets to clients for review and make revisions based on feedback.

● For Pinterest clients:

○ Develop content plans tailored to Pinterest.

○ Research and determine keywords for Pin titles, descriptions, and alt text.

○ Create daily Pins and custom graphics using client branding.

● Research and create multiple hashtag groupings for each client’s social media content.

● Manage content approval workflows and ensure all deliverables are either scheduled or provided to clients in a timely manner.

● Confirm daily that all client posts and campaigns are running as planned—problem-solve issues as they arise.

● Study client analytics to assess content performance and identify areas for improvement.

● Compile monthly analytics into detailed client reports and present findings during end-of-month meetings.

● Maintain consistent communication with clients, including weekly check-ins or ad hoc updates.

● Collaborate with CEO and the team to brainstorm new offerings, upsells, or strategies for clients.

Organization:

● Respond to client emails and texts promptly and professionally.

● Schedule weekly and monthly client meetings, as well as content creation days.

● Organize all assets and files according to client, month, platform, and campaign for easy access and review.

● Maintain a well-organized calendar and project management system to keep tasks on track.

Perks of the Role:

● Flexible Schedule: Balance your time between creative focus and content management.

● Creative Freedom: Use your creativity to make a real impact for clients.

● Positive Work Culture: Join a fun, supportive team that values hard work and play.

● Professional Growth: Ample opportunities for development and advancement.

● Room to Grow: Be part of a company that values your long-term success.

Position Details:

● Contract Position: This role is offered on a contract basis.

● Hourly Pay: Competitive compensation is based on experience.

● Reliable Transportation: Some tasks may require occasional travel or errands.

● 90-Day Probationary Period: An initial trial period to ensure a great mutual fit.

If you’re excited to join a growing team and help our clients shine, we’d love to hear from you!

Qualifications

• Bachelor's degree in Marketing or related field preferred
• Strong understanding of marketing principles and strategies
• Proficiency in SEO and social media marketing
• Experience with multichannel marketing and advertising sales
• Familiarity with Adobe Creative Suite and digital marketing tools
• Knowledge of content marketing and B2B marketing practices
• Skills in performance marketing, e-commerce, and marketing automation
• Excellent copywriting and research abilities

Job Types: Contract, Freelance

Pay: $40,947.00 - $80,000.00 per year

Benefits:

• Flexible schedule
• Professional development assistance
• Referral program

Work Location: Hybrid remote in Fayetteville, AR 72701