Content Marketing Specialist

Content Marketing Specialist

About Fundermax North America

Fundermax North America is a growing global manufacturing company with our international headquarters in Austria and our North American headquarters in Charlotte, NC. We’re a phenolic architectural panel manufacturer focused on creating sustainable building materials without sacrificing design, serving architects, installers, and building owners across the continent.

The Role

This is not an entry-level position. We’re looking for someone who’s already built a professional foundation in content marketing and is ready to apply that experience in a fast-paced manufacturing environment.

Reporting directly to the Senior Marketing Manager, you’ll own a wide range of content marketing initiatives across multiple channels. This role is heavily focused on writing and content creation, with some design work in Canva for social posts and email marketing. You should be equally comfortable writing a 1,500-word technical blog post and crafting a punchy social caption.

Our product has a real learning curve - and that’s part of the appeal. If you’re the type of person who gets energized by learning something new, diving deep into a technical industry, and becoming the go-to expert on what we do, you’ll love it here.

What You Will Do

• Write compelling copy across multiple marketing channels, including blog articles, email campaigns, newsletters, social media, digital and print ads, brochures, and lead generation offers
• Research, outline, and interview subject matter experts to produce high-quality blog content on a regular publishing cadence
• Create monthly and quarterly newsletters for each of our three market sectors, as well as internal company newsletters
• Create and manage first-party and third-party social media posts on a weekly and monthly basis across Facebook and LinkedIn
• Plan, write, and launch outbound email marketing campaigns
• Execute guided strategic SEO tactics, conduct keyword research, and contribute to on-site and off-site SEO efforts - including emerging strategies like AEO and GEO - to grow organic traffic and improve visibility across traditional and AI-driven search platforms
• Manage content workflows within our CRM platform (uploading contacts, mass email personalization strategies, bi-annual email list cleaning, etc.)
• Conduct quarterly competitive analysis and research advertising trends to inform content strategy
• Brainstorm and pitch content marketing ideas, strategies, and initiatives that support company growth
• Assist with additional marketing tasks as assigned, including ad copywriting, content ideation, outbound email outreach content, trade show supporting collateral, and website updates.

Who Thrives in This Role

This position plays a vital role in our growth. Here are some highlights of the type of person and background we believe would thrive:

• You have a minimum of 2 years of professional content marketing or content experience. Internships and college coursework do not count toward this requirement - we need someone who’s been in the professional world and has the working habits to show for it
• You hold a bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
• You’re passionate about writing, spelling, and grammar. If there’s an undotted ‘i’ or a misplaced comma, you’ll find it - and it’ll bother you until it’s fixed
• You’re comfortable producing both short-form and long-form content across multiple formats - blog, email, social, and print
• You communicate effectively, respond to emails promptly, and develop strong working relationships with colleagues across departments
• You work well independently and with a team, and you don’t need close oversight to manage your priorities and meet deadlines
• You’re comfortable receiving and adapting to feedback - you see it as a tool for growth, not a critique
• You have strong organizational skills and extreme attention to detail
• You’re comfortable working with a technical product and translating complex information into accessible, engaging content
• You’re a self-starter who is curious, reliable, and genuinely motivated to learn a new industry
• You’re comfortable leveraging AI tools to enhance efficiency and streamline workflows, while maintaining full ownership of all content - you are the expert, AI is the assistant. If every tool went offline tomorrow, you’d still be confident in your ability to do the job at a high level
• You have foundational knowledge of SEO, keyword research, and emerging search optimization strategies (including AEO and GEO), with an eagerness to grow organic traffic and improve visibility across both traditional and AI-driven search platforms

Nice to Have

• Experience with SEO and SEM tools such as SEMRush, Ahrefs, Moz, or equivalent
• Proficiency with marketing automation and CRM platforms such as HubSpot, Salesforce, or Marketo
• Experience with WordPress and/or basic HTML/CSS
• Working knowledge of Google Analytics and Google My Business
• Professional experience managing organic and/or paid social media campaigns
• Experience with project management tools (Asana, Monday, Trello, or equivalent)
• Familiarity with Canva or similar design tools for social and email assets
• Experience in B2B, manufacturing, architecture, or construction industries

What We Offer

• Salary range: $55,000–$60,000, commensurate with experience
• Bonus opportunity
• Employer-paid health insurance for individual employees (discounted family plans available), plus affordable dental and vision options
• 401(k) retirement plan with company match
• HSA with employer contribution
• Paid time off and paid holidays
• Opportunity to attend marketing industry conferences and educational events (such as HubSpot’s UNBOUND)
• Potential to visit our global headquarters in Austria
• A workplace we actually enjoy coming to - monthly office lunches, quarterly team-building activities, Smoothie Fridays, catered birthday lunches, and a fully stocked snack and drink bar, and more!

How to Apply

If this sounds like the type of opportunity you’re looking for, we’d love to hear from you. Written samples or a portfolio are required with your application. You may email samples and your resume directly to colleen.conneran@fundermax.biz.

NOTICE

All communication regarding job opportunities at Fundermax North America will come from an employee with an @fundermax.biz email address. We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your social security number, credit card numbers, or banking information during the application process. If you believe you have been contacted by someone impersonating Fundermax, please disregard the message and do not respond.

Location: Full-time, on-site at 9800 Twin Lakes Pkwy, Charlotte, NC

Equal opportunity employer. Must be willing to undergo a criminal background check and drug screen.

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Content marketing: 2 years (Required)

Ability to Commute:

• Charlotte, NC 28269 (Required)

Work Location: In person