Content Marketing Specialist

Summary

Drive Research is looking for a B2B Content Marketing Specialist to help our market research company support growth across content marketing, SEO, email, and social media. This person will create and optimize website content, blog posts, guides, email campaigns, and social posts that help buyers self-educate and convert. You will work closely with the Director of Marketing and collaborate with internal teams to turn our expertise, research insights, and proprietary data into content that generates measurable results.

Responsibilities

• Work closely with the Marketing Director to oversee the content marketing strategy of the company.
• Responsible for writing, editing, and developing content for online marketing channels such as blog posts, guides, website (service and industry pages), digital ads, email, press releases, and more.
• Conduct keyword research and competitor content audits to identify new blog, service page, and industry page opportunities.
• Identify opportunities to improve content based on performance data, including traffic, keyword rankings, engagement, and conversions.
• Ensuring that SEO, AEO, and GEO strategies are effectively implemented.
• Repurpose research findings, survey data, and client insights into multiple content formats
• Creating and administering organic content on all social media platforms, such as LinkedIn, Facebook, and Instagram to build an audience and ensure customer engagement. It includes both copy and graphics.
• Writing, designing, and sending email marketing campaigns in our CRM software (HubSpot).

Minimum Position Requirements

• 1 to 2 years of experience in B2B content marketing, SEO, or inbound marketing.
• Bachelor’s degree in marketing, communications, journalism, business, or related field.
• Strong writing and editing skills, with experience creating B2B marketing content such as blog posts, guides, website pages, emails, case studies, and sales assets.
• Hands-on experience with SEO best practices, including keyword research, on-page optimization, and updating existing content for improved performance.
• Experience creating and sending email marketing campaigns in HubSpot or a similar marketing automation platform.
• Experience publishing and updating website content in WordPress or a similar CMS.
• Familiarity with social media content creation for platforms such as LinkedIn, Facebook, and Instagram, including writing copy and creating basic graphics.

Necessary Skills

• Highly motivated self-starter with strong ownership and follow-through.
• Strong attention to detail for writing, editing, publishing, QA, and execution.
• Strong content optimization skills with a willingness to test, learn, and improve performance.
• Strong written communication skills, especially in B2B services or consultative industries.
• Ability to manage multiple content projects, deadlines, and stakeholders without dropping details.
• Comfortable collaborating with leadership and subject matter experts while also working independently.
• Curious and adaptable, with a willingness to learn new tools, platforms, and content strategies as priorities evolve.

Other Notes

• Workplace flexibility: Though based in Liverpool, NY (209 Second St., Suite 1C), Drive Research supports full remote flexibility. Work where you do your best work, because performance is measured by outcomes, not a desk. We still love in-person connection, so we plan team lunches, happy hours, volunteer events, and other gatherings.
• Extensive paid holidays: We close for a long list of paid holidays, including New Year’s Day, MLK Day, Presidents’ Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Columbus Day/Indigenous Peoples’ Day, Veterans Day, Thanksgiving Day, Black Friday, and Christmas Day. It’s a perk our team genuinely appreciates, and your friends might envy.
• No policy for vacation or time off: There’s no set PTO bank. Take the time you need, when you need it, and manage your schedule responsibly. We trust you to own your deadlines, communicate early, and keep projects moving. It’s a true give-and-take relationship, where we step up when needed and recharge when we can.
• Competitive salary, bonus, and benefits: Along with a competitive salary, you’ll be eligible for a year-end bonus tied to business development goals, productivity, and overall company success. Quarterly commission is available for contributions to sales calls and outreach. Benefits include healthcare with employer contribution towards your premium, 401(k) company match, plus full dental and a life insurance plan.
• Equipment and swag: You’ll start with the tools you need to do great work, including a Dell Latitude laptop, wireless keyboard and mouse, and a work backpack. It’s part of the welcome package you receive during onboarding and training, so you can get set up quickly and feel like part of the team from day one.

For more information or to apply, visit driveresearch.com/careers

Job Type: Full-time

Pay: From $56,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Content marketing: 1 year (Required)
• B2B marketing: 1 year (Preferred)

Work Location: Remote