Content Marketing Specialist

About the Role

Malta Dynamics is seeking a Content Marketing Specialist to own the execution and consistency of Malta Dynamics’ brand voice across all channels. This role is responsible for producing, publishing, and optimizing high-quality content that drives inbound leads, supports sales, and reinforces Malta Dynamics as a leader in workplace safety.

This is a hands-on, execution-focused role requiring both creative output and disciplined follow-through. The ideal candidate is highly organized, detail-oriented, and capable of maintaining consistent content production without constant oversight.

What You’ll Do

Content Creation & Execution

• Own the planning, creation, and scheduling of content across all digital channels including website, blog, email, and social media.
• Write and publish product descriptions, landing pages, blogs, and campaign content aligned with Malta Dynamics’ brand voice.
• Execute a consistent weekly content calendar with no missed deadlines.
• Collaborate with internal subject matter experts to translate technical knowledge into clear, compelling marketing content.

Brand Voice & Messaging

• Maintain and enforce Malta Dynamics’ brand voice across all content.
• Ensure all messaging aligns with company positioning, product strategy, and target audience needs.
• Continuously refine messaging based on performance and leadership feedback.

Social Media Management

• Plan, schedule, and publish content across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Monitor engagement and optimize content based on performance.
• Ensure consistent cadence and professional brand representation.

Email Marketing & Campaign Execution

• Execute email campaigns and flows using platforms such as Klaviyo, HubSpot, or similar.
• Develop content that nurtures leads and engages existing customers.
• Support segmentation and targeting strategies based on audience behavior.

SEO & Website Content

• Optimize content for search engines to improve visibility and rankings.
• Support ongoing website updates and content improvements.
• Collaborate with external partners (e.g., SEO agency) to execute strategy.

Analytics & Performance Tracking

• Track and report on key performance metrics including traffic, engagement, and lead generation.
• Use data to refine content strategy and improve results over time.
• Provide clear, actionable insights on what is working and what is not.

Cross-Functional Collaboration

• Work closely with sales, product development, and leadership to align marketing efforts with business goals.
• Support sales initiatives by creating content that addresses real customer needs and objections.
• Coordinate with external marketing partners to ensure alignment and execution.

What Success Looks Like

• Consistent weekly output with strong adherence to deadlines.
• High attention to detail and commitment to quality.
• Ability to follow structured processes and content calendars.
• Strong sense of ownership and accountability.
• Bias toward execution over ideation.
• Comfort working within established brand and strategic frameworks.

What We’re Looking For:

• 2–5 years of experience in content marketing, digital marketing, or related field.
• Strong copywriting skills with the ability to write clearly, professionally, and persuasively.
• Experience managing social media platforms and scheduling tools.
• Familiarity with email marketing platforms (Klaviyo, HubSpot, Mailchimp, etc.)
• Working knowledge of SEO principles and website content optimization.
• Experience using analytics tools such as Google Analytics or similar.
• Basic proficiency in graphic design and/or video editing tools (Canva, Adobe Suite, etc.)
• Strong organizational and project management skills.
• Ability to manage multiple projects simultaneously without oversight.
• Experience using AI tools (e.g., ChatGPT) to enhance productivity and content creation.

Preferred Experience

• Experience in B2B, construction, industrial, or manufacturing environments.
• Familiarity with Shopify or similar ecommerce platforms.
• Experience collaborating with external marketing agencies.
• Portfolio of written content, campaigns, or digital work.

Execution Expectations

This role is accountable for maintaining a consistent and reliable content engine. Success is measured by:

• Consistent execution of weekly content deliverables.
• Growth in inbound traffic, engagement, and lead generation.
• Quality and clarity of written content.
• Alignment with brand voice and messaging standards.

Work Environment

• Hybrid role based in Malta, OH
• In-office collaboration required, with flexibility for remote work after training