Content Marketing Specialist- Residential

Location

Hybrid – 1-2 days/week in our Minneapolis office

Join Our Dynamic Business Development and Strategic marketing team

We are looking for a Residential Content Marketing Specialist to join our growing Residential Marketing team! This role will report to the Residential Marketing Manager. The Marketing team is responsible for building marketing materials that translate technical and research jargon into easy-to-understand content for a public-facing, multi-channel platforms. As a Residential Content Marketing Specialist, you will be responsible for developing residential marketing content such as website landing pages, blog posts, flyers, organic and paid social media, case studies, emails, and more. This position provides marketing support to the MN ASHP Collaborative Teams, the Wise Window Hub, the Home Energy Squad team, and other homeowner-focused programs across CEE.

Who We Are

Center for Energy and Environment (CEE) is a clean energy nonprofit with offices in North Loop of Minneapolis and Roseville, MN. We provide practical energy solutions for homes, businesses, and communities to cut energy waste and harmful emissions. We collaborate regularly with field peers and partners, and we employ curious people who enjoy learning and contributing to the Midwest’s quality of life and economy. Recognized as one of Minnesota's top 200 workplaces by the Star Tribune, CEE is known for its open communication, respect for diverse perspectives, and commitment to work-life balance.

What We Offer

• Insurance Coverage Options: To ensure you and your family are well protected, we have got you covered with Medical Insurance, Dental Insurance, Health Saving Account, and Flexible Spending Accounts. Please see our 2026 Benefit Summary.

• Impact: We want to make the world a better and more energy efficient place. Our work and the decisions we make are rooted in this foundational desire.

• Future Planning: To help you secure your financial future, benefit from our retirement saving program. Reach your goal sooner with our immediate vesting and company contribution.

• Work/Life Balance: We recognize the importance of maintaining a healthy work-life balance and are dedicated to supporting our team members in various aspects of their lives. Our benefits include generous Paid Time Off (PTO), paid parental leave, and salary continuation for major medical events, ensuring that you have the support you need during significant life moments and personal challenges.

• Holidays: Our company provides nine paid holidays each year, offering you ample time to observe important occasions and enjoy personal time.

• Growth: We want everyone to grow and learn within their roles. We offer professional development opportunities and education assistance.

• Championing DEI: Our committed DEI Committee promotes a diverse and inclusive work environment by establishing clear goals and assessing progress throughout the organization.

What You’ll Do

Content Development

• Plan, develop, and execute long- and short-form content across multiple channels including website pages, landing pages, blog posts, email automation/workflows, newsletters, flyers, case studies, social media, Google Ads, and more to support residential marketing strategies.

• Develop and manage content calendars to plan, prioritize, and deliver content across channels.

• Translate complex or technical information into accessible, audience-focused messaging.

• Support in the development personas and tailored messaging for residential audiences, including homeowners, renters, contractors, and community partners.

• Ensure CEE and partner branding, style, tone, and accessibility standards are consistent across all content.

• Maintain an inventory of and optimize current residential program materials, selling tools, and messaging.

SEO & Content Optimization

• Partner with the Digital Communication Specialist to leverage and apply SEO and AEO best practices to web content, including keyword research, on-page optimization, and metadata to improve visibility and engagement across residential programs.

• Optimize existing content to improve search visibility and performance.

• Monitor, analyze, and report on channel and content performance to inform ongoing optimization.

• Track residential market trends, audience insights, and competitor marketing efforts, and perform competitive analyses.

Other duties as assigned or apparent

Skills & Knowledge We’re Looking For

• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.

• 3–5 years of marketing experience with a strong focus on content development, execution, and performance tracking.

• Written and verbal communication skills, with a strong ability to translate complex topics into clear, audience-friendly content.

• Demonstrated ability to manage multiple projects with competing deadlines.

• Experience using marketing automation and customer relationship management tools such as HubSpot, Mailchimp, and Salesforce.

• Strong collaborative mindset with an orientation toward teamwork, interpersonal communication, and big-picture thinking across departments.

Preferred Qualifications

• Experience with Adobe Creative Suite, Google Ads, Google Analytics.

Compensation

Dependent on qualifications and experience, we expect the pay range upon hire for this position will be $27.5-$29.5/ hour.