Content Marketing Specialist / SEO Content Specialist

Job Overview

Are you our future Content Managing Specialist?

We’re looking for an all-star Content Marketing Specialist to join our growing team as the owner of our inbound marketing initiatives. Your goal will be to help us drive qualified traffic, leads, and sales by establishing our company as the #1 trusted authority in The Custom Closets and Organized Storage Solutions Industry.

Our Content Marketing Specialist must have a passion for writing and storytelling with a journalist’s mindset, as well as an obsession with written content performance, content management, and analytics.

In this role, you will develop and execute comprehensive content strategies that enhance our online presence, improve search engine rankings, and drive targeted traffic to our website.

Duties

• Own the content strategy outlined in Marcus Sheridan’s They Ask, You Answer and Endless Customers that allows for consistent publication of the types of content that drives revenue and significantly impacts sales.
• Publish at least three new written pieces of content per week to the SpaceManager Closets Blog.
• Publish on Social Media multiple times each week for community engagement and long-term content promotion.
• Produce premium content, including ebooks, pillar pages, and other offers used to convert our audience.
• Own and execute a 90 day content calendar, leveraging internal experts, customers, and industry voices to create content designed to establish thought leadership, attract prospects, and nurture leads
• Lead search engine optimization (SEO) efforts for website and content.
• Execute company email marketing efforts, including newsletters and automated workflows.
• Interview internal subject matter experts for content and edit, proofread and improve writers’ posts.
• Work closely with sales team to identify content topics and develop editorial calendar.
• Rely on content analytics and reporting to inform decisions.
• Use AI tools to optimize efficiency for the content creation process, including, but not limited to: generating and enhancing new content, evaluating content performance, and streamlining content distribution
• Professional development and continued education in relevant areas (e.g., content technology, HubSpot certifications, writing proficiency).
• KPIs include - organic traffic growth, lead conversion rate, Form fills on content offers (ebooks, guides, “pricing” pages, First-touch was organic search

Qualifications

• Proven experience in SEO content creation, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency with SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, or Ahrefs.
• Solid understanding of web analytics platforms to interpret data for continuous improvement.
• Familiarity with HTML, CSS, JavaScript basics, and WordPress or similar CMS platforms.
• Knowledge of conversion optimization techniques and user experience best practices.
• Experience with link building strategies and metadata optimization for search engines.
• Ability to conduct comprehensive keyword research tailored for e-commerce or other online business models.
• Strong communication skills for collaborating across teams including social media management and content development.
• Knowledge of technical SEO elements such as metadata management and site structure optimization. Join our team as a Content Marketing Specialist / SEO Content Specialist if you are passionate about crafting impactful digital content that elevates brands across global markets. Your expertise will help shape our online presence while advancing your career in a fast-paced digital environment committed to innovation and excellence.

Educational background

A degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.

Skills and required knowledge

• A true passion for writing.
• Impeccable writing and editorial skills, with an outstanding command of the English language.
• An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
• Clear articulation of the business goal behind creating a piece (or series) of content.
• Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
• An understanding of AI’s role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting.
• Incredible people skills.
• Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush.
• Has interview skills and is a curious and thoughtful listener.
• Understands how to use data to inform all strategic decisions.
• Operates well with giving and receiving feedback.
• Has a team mentality.
• Bonus skills: HubSpot experience, print or broadcast journalism training.

About us

SpaceManager Closet is the fastest growing companies in the closet and home organization solutions industry in Houston. At SpaceManager Closets, we pride ourselves on working hard, enjoying what we do, and exceeding our customers’ expectations. At SpaceManager Closets, we’re not just designing custom storage solutions — we’re transforming lives, one space at a time.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person