Content Marketing Writer, Anytime Fitness & Orangetheory Fitness Brands

Purpose Brands — the parent company of Anytime Fitness, Waxing The City, Basecamp Fitness, Orangetheory and The Bar Method — is seeking a strategic Content Marketing Writer to join our Brand Lab content team.



At Purpose Brands, we offer a fast-paced, creative environment fueled by our collective purpose to improve the self-esteem of the world through our fitness and wellness focused brands.

As the Content Marketing Writer, you will be responsible for producing strategic, high-quality, high-volume content for Anytime Fitness and Orangetheory Fitness across their digital channels to support the entire brand marketing ecosystem. This will include supporting across omnichannel storytelling, SEO growth, campaign development, social content, CRM initiatives, and performance marketing efforts. This is a strategic individual contributor role focused on writing excellence, AI-enabled efficiency, and cross-functional collaboration.

Reporting directly to the Director, Content Strategy, you will play a pivotal role in strengthening Brand Lab’s centralized content capability — ensuring clarity, consistency, credibility, and scale across all brands.

This role bridges strategy and execution. You will not just write — you will help build the modern systems that power how we produce content.

Purpose/Impact: (Duties & Essential Functions)

Write and produce high-quality content across formats and channels, including:

• SEO-informed blog articles and evergreen content

• Educational explainers and health-focused articles

• Social captions and paid social variations

• Email and CRM copy

• Landing pages and campaign messaging

• Scripts and short-form video copy

• Press release drafts and edits (as needed in collaboration with PR)

• Internal guides and content playbooks

Build content efficiently and at scale:

• Develop outlines and briefs independently

• Use AI tools (ChatGPT, Copilot, Claude, Jasper, Writer.com, etc.) as a core workflow

• Generate variations quickly for performance testing

• Repurpose long-form into short-form and vice versa

• Maintain tone, clarity, and brand voice across high-volume output

Translate complex ideas into useful, credible content:

• Partner with Fitness Design teams and scientific advisors

• Interpret and simplify research responsibly

• Apply SEO direction without sacrificing readability

• Balance brand storytelling with evidence-based credibility

Collaborate cross-functionally:

• Work daily with Content, Creative, Social, and Digital Marketing teams

• Support campaign and product launch copy needs

• Contribute to editorial standards and brand voice evolution

• Inform decisions around content technology and workflow optimization

Monitor trends and innovation:

• Stay informed on fitness, wellness, and cultural trends

• Identify opportunities to improve clarity, engagement, and impact

• Support Brand Lab’s evolution toward a modern content production engine

Strengths and Background

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field. Science-based degree a plus.

• Minimum of 5 years of professional writing experience in brand, agency, editorial, or content marketing environments.

• Portfolio demonstrating strength in both short-form and long-form writing.

• Demonstrated ability to manage volume independently while maintaining quality and clarity.

• Strong understanding of digital marketing fundamentals, including SEO best practices.

• Experience working with AI tools as part of a structured content workflow.

• Comfort collaborating with cross-functional teams and subject matter experts.

• Experience in fitness, wellness, nutrition, or consumer health brands strongly preferred.

• Strong editing instincts, structural thinking, and attention to detail.

• Ability to operate effectively in a fast-paced, evolving environment.

Core Competencies of a Purpose Brands Team Member

• You are competitive. You understand that digital content competes in crowded, fast-moving environments. You think about how to create work that stands out while remaining true to each brand’s DNA.

• You are both creative and logical. You can craft a compelling headline and a structured 1,500-word article. You understand how performance, SEO, and storytelling intersect — and you use insights to inform your writing.

• You are an AI-native builder. You do not treat AI as a novelty. You treat it as infrastructure. You use it to increase speed, variation, and systemization while maintaining human clarity and brand integrity.

• You are a ferocious communicator. You articulate ideas clearly across functions. You can collaborate with creative teams, digital marketers, fitness designers, and scientific advisors with confidence and professionalism.

• You thrive as a contributing member of a team . You bring strong ideas, but you listen first. You elevate the work of those around you and understand how strong copy strengthens every channel.

• You are driven. You understand that content is now a growth lever — for brand equity, SEO, performance marketing, and retention.

• You are health and wellness obsessed. Fitness, nutrition, recovery, and holistic well-being are not foreign to you — they’re part of how you live. You can translate light scientific concepts into accessible, credible, everyday language.

Salary Range: $75k - $85k

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage

• Hybrid Work Environment

• Life and Disability Insurance

• Unlimited Time off + Paid Holidays

• Fridays off between Memorial Day and Labor Day

• 401(K) Savings Plan Matching at 4%

• 10 Coaching and Therapy sessions

• Mental Health Benefits

• Brand Discounts & Reimbursements

• In-house workout facilities

• Professional Development Opportunities

• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Fridays

• On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.