Overview

Velir is seeking a highly skilled and proactive SEO/GEO Manager to join our growing Strategy and Optimization team. This is a pivotal role for a digital strategist who can lead both traditional search optimization and emerging discoverability strategies, including content visibility across generative platforms.

You will report directly to the VP of Digital Strategy and work in close collaboration with other members of the Strategy team. The role combines strategic leadership, hands-on delivery, and team oversight. You will help shape our SEO and GEO offerings, lead key client accounts, and manage contractor-level contributors in this space.

Responsibilities:

• Lead and evolve SEO and GEO (Generative Engine Optimization) strategies across multiple client engagements
• Act as the primary subject matter expert on content discoverability, generative engine visibility, zero-click search, and multimodal optimization
• Collaborate with internal teams across strategy, data, content, UX, and development to embed SEO and GEO into broader digital solutions
• Provide direction, mentorship, and oversight for contractor-level SEO/GEO Specialists
• Conduct and guide technical audits, keyword and topic research, content optimization, and metadata strategies
• Create and deliver performance insights, strategic roadmaps, and forward-looking opportunities to clients and internal stakeholders
• Contribute to the evolution of Velir's service model for SEO and GEO by helping to build playbooks, tools, and repeatable frameworks
• Stay informed on industry shifts including algorithm updates, platform changes, and trends in AI-driven discoverability

Skills & Qualifications:

• Minimum of 7 years of experience in SEO with proven success across technical, content, and strategic dimensions
• Strong understanding of GEO principles, including content optimization for AI-powered platforms and experiences
• Ability to own complex projects that involve multiple stakeholders and changing priorities
• Strong verbal and written communication skills with experience presenting to senior clients and internal teams
• Hands-on experience with platforms such as GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and similar tools
• Comfortable working closely with cross-functional teams including content strategists, designers, developers, and data analysts
• Previous experience mentoring or managing SEO team members or contractors
• Familiarity with enterprise CMS platforms such as Sitecore, Optimizely, Drupal, or Adobe Experience Manager
• Experience aligning SEO with personalization, experimentation, or conversion rate optimization strategies
• Working knowledge of structured data, knowledge graphs, and the evolving role of LLMs in content discovery
• Exposure to performance marketing, content strategy, or analytics frameworks

Why This Role Matters:

SEO is no longer confined to search engines. It now includes discoverability across platforms, devices, and AI experiences. Velir's clients look to us for strategic guidance on how to remain visible and relevant in this shifting landscape. As the SEO/GEO Manager, you will not only optimize digital experiences but also help define the future of discoverability and organic performance for mission-driven organizations.

Physical Requirements:

• Frequent sitting at a desk performing work on a computer
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Compensation Range: $100,000 - $120,000 annually

Please note that compensation packages are finalized after the interview process is concluded. We use a competency-based approach to base pay, which means it is based on the competencies and skills demonstrated for this role.