Content & Product Strategy Lead – Wallpaper & P2F

Content & Product Strategy Lead – Wallpaper & P2F
Job Type: Full-Time

About the Role

We're hiring a Content & Product Strategy Lead to own the content and product logic for our Wallpaper and Print-to-Frame (P2F) categories. This is a strategic, logic-first role — you define what information must exist for customers to confidently purchase. You do not design screens or manage operations.

What You'll Own

• PDP content logic — ensuring buyers can decide without WhatsApp or external help

• Funnel strategy from landing page → PDP → size selection → cart

• SKU planning, frame/surface/collage logic, and execution roadmap

• Metadata architecture, AI rules, and assistant (Nur) response logic

• Category and taxonomy governance for Wallpaper & P2F

• Content requirements and coordination with Sales, UI/UX, and Website teams

What We're Looking For

• Analytical thinker — you identify gaps from data, not gut feel

• Clear communicator — able to translate complex logic into crisp requirements

• Familiarity with e-commerce funnels, SKU structures, and content frameworks

• Experience in content strategy, product content, or e-commerce category management preferred

Not in Scope

Wall Art sourcing, daily uploads/QC, backend hygiene, ops tracking, or UI/UX design.

How Success is Measured

• Improvement in PDP → size-entry conversion for Wallpaper & P2F

• Reduction in WhatsApp dependency and content-driven drop-offs

• AI recommendation accuracy and metadata quality

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person