What You’ll Do
- Content Creation:
- Write and edit premium, long-form product descriptions, landing pages, blogs, FAQs, and campaign copy aligned with our brand voice (think Porsche meets Yeti).
- Develop content strategies for new product launches, campaigns, and seasonal pushes.
- SEO + GEO Optimization:
- Conduct keyword and topic research to optimize for Google, ChatGPT/AI search, and geo-targeted search queries.
- Implement structured data, schema markup, FAQs, and comparison content to increase visibility in search engines and AI-driven platforms.
- Develop localized content (city and region-specific pages) to capture “near me” searches and overlanding/travel queries.
- Brand & Campaign Support:
- Partner with design, product, and marketing teams to craft narratives for new campaigns (video, social, email, print).
- Create metadata, snippets, and summaries that make Owl discoverable in the age of AI search.
- Analytics & Iteration:
- Monitor content performance using SEO tools (SEMRush, Ahrefs, GA4, Search Console, etc.).
- Optimize pages and copy based on traffic, rankings, and engagement metrics.
Job Type: Full-time
Pay: $23.18 - $27.92 per hour
Expected hours: 40 per week
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
Work Location: Remote