Content / SEO / Backlinks Digital Marketing Coordinator

About We Level Up Treatment Centers

We Level Up Treatment Centers provide compassionate, evidence-based care for people struggling with substance use and mental health disorders. We’re hiring a detail-oriented digital marketer who knows WordPress (Gutenberg), link building, Google Business Profile, Local SEO and can execute content that converts — ideally with experience in rehab / behavioral health settings.

Role summary

This is an in-office, part-time (20 hours/week) role responsible for planning, creating, optimizing, and promoting content across our web properties to drive organic traffic, increase referrals, and generate measurable leads. The ideal candidate is experienced with WordPress (Gutenberg), understands on-page and technical SEO, has hands-on backlink/outreach experience, and can make small HTML/CSS edits without developer handholding.

Day-to-day responsibilities

Create, edit, and publish WordPress posts/pages using the Gutenberg editor (formatting, blocks, meta, CTAs). Implement on-page SEO: keyword research, title/meta optimization, headings, schema, internal linking. Perform technical SEO audits and fixes (crawl errors, redirect chains, XML sitemaps, robots.txt, page speed suggestions). Plan and execute backlink outreach campaigns: prospecting, outreach email templates, follow-ups, relationship building, and tracking. Write, edit, and optimize content (blog posts, landing pages, service pages) for search intent and conversions.

Maintain a content calendar and coordinate with clinical/program teams to turn clinical expertise into SEO content (blogs, FAQs, patient resources). Monitor analytics and performance (Google Analytics / GA4, Search Console) and produce succinct weekly/monthly reports. Implement and monitor conversion tracking (forms, calls, downloads) and contribute to CRO tests for landing pages.

Make minor HTML/CSS edits and quick layout fixes in WordPress or landing pages (button alignment, spacing, image sizes, responsive tweaks). Manage on-site SEO plugins and tools (RankMath or similar), and coordinate with external agencies/devs for larger tasks. Assist with email marketing and social post creation when needed; prepare assets and copy for campaigns.

Ensure all digital content complies with privacy/HIPAA considerations — great attention to confidentiality. Track backlinks, outreach results, keyword ranking changes, and present wins and strategy shifts to the marketing lead.

Required qualifications

Hands-on digital marketing / SEO experience (agency or in-house). Proven experience with WordPress and Gutenberg editor (daily use required). Practical backlink outreach experience — you must be able to show examples or case studies of outreach that produced results. Solid working knowledge of on-page and technical SEO fundamentals.

Comfortable with HTML & CSS for small edits (you’ll be expected to edit templates, snippets, and responsive styles occasionally). Experience using analytics & SEO tools (Google Analytics / GA4, Google Search Console, and at least one tool such as SEMrush).

Strong written communication skills and copywriting for web. Excellent organizational skills and experience managing a content calendar. Ability to work in-office 20 hours per week (set schedule to be agreed upon; must be local or able to commute). Must be able to pass background check (required for clinical environment).

Preferred / nice to have

Experience in the rehab / behavioral health / mental health field or another health care environment (HIPAA awareness). Familiarity with CMS page builders and A/B testing platforms. Email marketing platforms (Mailchimp). Basic graphic skills (Canva) for social and blog images. Familiarity with local SEO / Google Business Profile management for multi-site locations.

KPIs & success metrics (what you’ll be measured on)

Monthly organic traffic growth (sessions & users). Keyword ranking improvements for target service pages. Number and quality of acquired backlinks and referral traffic. Conversion rate and number of leads from organic/landing pages. Timely delivery of content calendar items and on-site technical fixes. Quality and clarity of monthly performance reports and action items.

Compensation & schedule

$20 / hour (part-time, 20 hours per week). In-office (set shift schedule to be agreed). Expected weekday availability; some flexibility possible for start/end times. Position reports to Marketing management team.

Tools you’ll use

WordPress (Gutenberg), Google Analytics (GA4), Google Search Console, SEMrush (or equivalent), RankMath, Gmail, Project Management tools, basic HTML/CSS editing in WP or code editor.

Workplace culture & benefits (part-time)

Collaborative, mission-driven team focused on patient outcomes. Professional development training opportunities through Ryan Zofay seminars. Flexible scheduling within the 20-hour workweek. Potential opportunity to scale into more hours or full-time for high performers.

How to apply

Please submit:

• Resume
• Portfolio or links to 3 work samples showing WordPress posts/landing pages and SEO outcomes (include at least one example of successful backlink outreach or a brief case study).
• Availability (days/times you can work in-office)

Send application to: alauria@welevelup.com and gshapira@weleveup.com and include “PT Digital Marketing Coordinator — [Your Name]” in the subject line.

Hiring process

• Phone screen → Skills task (short task: create an optimized blog + 1 outreach email template) → In-person interview → Reference check → Offer.
• Background check and proof of eligibility to work in the U.S. required.

Equal Opportunity

We Level Up Treatment Centers is an equal opportunity employer and values diversity. We do not discriminate based on race, color, religion, sex, national origin, disability, or any other protected status.

Job Type: Part-time

Pay: From $20.00 per hour

Expected hours: 20 per week

Work Location: In person