Content & Social Manager

Role Overview

The Content & Social Manager executes The Athletic Clubs' social and content strategy across all platforms—translating brand direction from the Director of Marketing into consistent, high-quality, on-brand content that drives engagement, intent, and real community connection. This role owns day-to-day content production, publishing, community management, and reporting. You operationalize The AC's voice in the wild — ensuring the brand shows up consistently, credibly, and with relevance across studios, markets, and moments, pairing strong creativity with operational discipline.

Core Responsibilities

Social & Content Execution

• Execute social strategy across platforms (Instagram, TikTok, Reels) ensuring consistent voice and tone
• Uphold brand standards across all content, ensuring alignment with The Athletic Club's visual and editorial guidelines
• Act as a hands-on creator — shooting, editing, and designing high-quality, social-first content independently that feels current, credible, and culturally relevant
• Coordinate with studio teams and external creators (UGC) to source content while maintaining brand quality and consistency
  
  

Community & Campaign Support

• Maintain professionalism and response-time standards for DMs and comments, escalating sales or sensitive issues appropriately
• Execute content for brand campaigns, seasonal moments, and new studio openings in partnership with Marketing and Ops
• Partner with Growth Marketing to develop and iterate high-performing creative for paid campaigns
  
  

Performance, Planning & Optimization

• Maintain content calendars, production planning, and asset organization to ensure timely, high-quality execution
• Track engagement and performance signals, using data to refine formats, messaging, and creative direction
  
  

Requirements

• 3-5 years of experience in content, social, or brand execution roles - ideally within fitness, hospitality or lifestyle brands
• Hands-on experience managing brand social accounts (not just personal pages)
• Incredibly organized with the ability to manage multiple workflows
• Comfortable executing under clear direction and guardrails
• A strong written communicator with excellent editorial judgment
• Familiar with short-form video, UGC, and creator-style content
  
  

Benefits

• Compensation range
• Base $70-80k + 20% incentive
• Generous medical, dental & vision coverage