Content & Social Media Coordinator

Overview

We’re looking for a Content Manager & Video Editor who doesn’t just post content — but directs, edits, plans, coordinates, and optimizes it.

This role owns the alignment of influencer, employee, and brand content to ensure it:

• Matches each creator’s audience
• Drives engagement and conversions
• Preserves long-term ad usage
• Maintains consistency across Instagram & TikTok
• Performs strongly during high-volume tax season

You’ll be hands-on with editing short-form video, managing creators, and ensuring content is polished, on-brand, and high-performing.

Key Responsibilities

1. Influencer Management & Direction (Top Priority)

You will manage and guide multiple influencers with different audiences and content styles.

Responsibilities include:

• Align influencer posting schedules and content themes
• Ensure all contract deliverables are met (posts, stories, timelines)
• Track missed content and ensure it is made up
• Direct creators toward content formats that perform best for their audience
• Coordinate influencer content with brand shoots so everything feels cohesive
• Review influencer footage for quality and performance potential
• Ensure all influencer content is:
• Posted on the brand page first
• Then collabed with the influencer (no exceptions)
• Protect ad usage rights by maintaining brand ownership of content
• 2. Video Editing & Content Optimization (Core Function)

You will edit and optimize short-form content for Instagram and TikTok.

Responsibilities include:

• Edit reels & TikToks from:
• Influencer footage
• Employee content
• Brand shoots
• Improve low-quality footage when possible (cropping, stabilizing, pacing)

• Add:
• Captions
• Hooks
• Light motion graphics when needed
• Ensure content aligns with platform best practices
• Optimize for:
• Retention
• Engagement
• Conversions
• Maintain consistent visual style and brand voice

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• 3. Paid Promo Content

We work with paid promo pages that repost brand content.

Responsibilities include:

• Send edited, brand-approved feed and story posts
• Ensure all content is properly watermarked
• Select high-impact clips with strong emotional or aspirational appeal
• Ensure messaging speaks directly to the target audience

4. Employee Content Management

Employees create daily reels and TikToks that must be posted on time.

Responsibilities include:

• Pull daily content from Dropbox
• Lightly edit employee content when needed
• Post to Instagram Feed & TikTok
• Prioritize feed posts over stories
• Maintain high volume with no posting bottlenecks
• Meet strict deadlines tied to employee incentives

5. Brand Content Creation & Editing

You’ll create and edit original content for the brand.

Includes:

• Weekly in-office or on-location shoots
• Capturing:
• Office culture
• Team energy
• Behind-the-scenes moments
• Editing all brand content into high-performing reels & TikToks

• Testing hooks, pacing, and formats

6. Story Management (Very Important)

You will fully own Instagram Stories.

Responsibilities include:

• Editing and posting story content daily
• Adding:
• Engagement stickers
• Intake links
• CTAs
• Using conversational, human copy

• Avoiding direct posting of 5-star reviews

7. DMs & Comments

• Respond to comments and DMs using saved replies
• Escalate complex questions as needed
• Maintain brand voice and professionalism

Alignment, Execution & Performance

Non-Negotiables:

• Weekly 30–45 minute content sync meeting
• Shared master content calendar
• Brand page posts first — always
• Weekly performance review and optimization
• Fast pivots based on data, not ego

Job Type: Contract

Pay: $1,200.00 - $1,900.00 per month

Benefits:

• Employee discount
• Flexible schedule
• Professional development assistance
• Referral program

Work Location: In person