Content & Social Media Manager

Key Responsibilities

1. Strategic Marketing & Branding

• Develop and implement a 360° marketing plan aligned with company goals and sales targets.

• Strengthen RPM’s positioning in the luxury and business car rental segment. • Conduct market and competitor analysis to identify trends, opportunities, and customer insights.

2. Digital & Social Media Marketing •

Manage and grow all digital marketing platforms, including Instagram, Snapchat, Google Ads, Meta Ads, YouTube, TikTok, and WhatsApp Business. • Oversee content creation, video editing, and storytelling that highlight RPM’s luxury car fleet and lifestyle experience. • Develop creative visuals and promotional materials using Photoshop and other design tools. • Drive performance marketing initiatives for lead generation, web traffic, and conversion optimization. • Collaborate with influencers and agencies to produce high-quality, brand-aligned content.

3. Partnerships & Events

• Build and manage partnerships with hotels, travel agencies, corporate clients, and tourism boards. • Plan and execute premium marketing activations, sponsorships, and luxury lifestyle events (e.g., brand collaborations, raffles, or launch events).

4. Customer Engagement & CRM • Manage customer communication through WhatsApp Business, loyalty programs, and referral campaigns. • Implement CRM-driven initiatives such as email marketing and re-targeting campaigns. • Analyze customer behavior and feedback to enhance satisfaction and retention.

5. Budgeting & Reporting • Develop and manage the annual marketing budget efficiently. • Track and report key performance metrics (ROI, CPL, conversion rates, engagement levels, etc.) to senior management.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).

• 3–6 years of marketing experience, preferably within the car rental, automotive, or hospitality industries.

• Proven expertise in digital marketing, social media strategy, and content creation. • Strong understanding of Dubai’s luxury market and customer demographics.

• Excellent communication and presentation skills in English (Arabic is an advantage). Skills Required

• Strategic thinking and brand management.

• Proficiency in Google Analytics, Meta Business Suite, SEO, CRM systems, and Photoshop

. • Hands-on experience with Instagram, Snapchat, WhatsApp Business, and video editing tools

. • Creative mindset with a data-driven approach to decision-making. • Leadership, collaboration, and project management abilities.

• High energy, proactive attitude, and results-focused approach. Compensation Competitive salary and benefits package, commensurate with experience and performance.

Interested candidates who meet the exact JD criteria can share their updated resume ThaniyaHR@rpmcar.ae with the subject line “Marketing Manager

Job Type: Full-time

Pay: AED4,000.00 - AED6,000.00 per month

Education:

• Bachelor's (Preferred)

Language:

• Arabic (Required)