Content & Social Media Specialist

JOB SUMMARY

The Content & Social Media Manager is the primarily responsible for capturing and posting authentic moments that bring our mission to life across all communications platforms. This role focuses on external marketing and engagement, owning the content calendar, driving the organic social media strategy, and creating high-quality photo and video assets to increase brand awareness and increase sales. The ideal candidate is both a hands-on content creator and a performance analyst.

Responsibilities:

SOCIAL MEDIA OWNERSHIP

• Develop, own, and execute the organizational content calendar, aligning content creation efforts (social, email, etc) with company goals for increasing visibiliy and sales both on line and locally.
• Serves as primary coordinator of all organic social media platforms (Facebook, Instagram, LinkedIn, Youtube), developing creative content that is both engaging and increases domain authority on the web.
• Write and edit compelling narrative content (captions, post copy, video scripts) that communicates the company mission and goals.
• Monitor and analyze all content performance metrics (social engagement, reach, sales, website traffic driven by content) to make data-driven recommendations and optimize future content.
• Collaborate regularly with all departments to identify, conceptualize, and execute a wide variety of creative storytelling projects.

CONTENT CAPTURE & ASSET MANAGEMENT

• Capture high-quality, diverse photo and video content at company events, industry activities (sometimes requiring evening/weekend availability).
• Edit photos and videos for multiple digital platforms, ensuring consistent brand image and strong visual identity.
• Manage and maintain the digital content library (Digital Asset Management), ensuring all photos, videos, and media are correctly tagged, organized, searchable, and accessible to other staff.

SUPPORTIVE FUNCTIONS

• Act as a liaison for media relations, coordinating interviews and distributing press releases, if applicable.
• Collaborate with the SEO strategist to create content, copy, and performance reports to inform and improve their advertising efforts.

COMPETENCIES

• Creativity and visual storytelling with a proven track record of increasing engagement and sales.
• Photography and videography skills (including editing and post-production)
• Clear, engaging writing for digital and social platforms
• Understanding of social media algorithms, audience engagement tactics, and platform best practices
• Collaboration and relationship building across teams
• Ability to balance multiple priorities and deadlines

WORK ENVIRONMENT AND WORKING CONDITIONS

• This is an in-person position. You will be required to be in the office during business hours, unless out on assignment creating content.
• Employees must reside within the Greater Kansas City Metropolitan area and attend regular in-person meetings and events.
• Work is performed in both indoor office environments and outdoor program settings.
• Requires availability on some evenings and weekends to attend programs and events.

PHYSICAL DEMANDS

• The person in this position will be required to work in standing and sitting positions with occasional reaching overhead, frequent handling of camera and electronic equipment, and regular movement between locations.
• The person in this position may occasionally lift or carry equipment weighing up to 25 lbs.
• The continuous use of visual clarity at close and distant ranges is required to perform job duties.

TRAVEL REQUIRED

• The person in this position will be required to travel to trade shows in the US on occasion throughout the year. Expenses for this will be fully paid.
• This person must have access to reliable transportation and auto liability insurance at the minimum level in their state of residence.

Qualifications:

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree in communications, journalism, marketing, visual arts, or related field, or equivalent work experience.
• 1–3 years of experience in content creation, social media management, or digital marketing.
• Experience in photography, videography, and editing software (e.g., Adobe Premiere Rush, Lightroom, Canva, or similar).

ADDITIONAL REQUIREMENTS

• Must be able to work flexible hours, including some evenings and weekends.
• Prior experience creating content for manufacturing/tooling industries is strongly preferred.

OTHER DUTIESThis job description is not designed to contain a comprehensive listing of activities, duties or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

Work Authorization/Security Clearance Requirements:Must be authorized to work in the United States and successfully complete a background and driving records screening.

Benefits:

• Flexible schedule
• Health savings account
• Paid time off

Work Location: In person