Content Specialist

About the Role

We’re looking for a versatile, driven Content Specialist to support our growing marketing team. This role blends writing, research, and light creative work to help us deliver engaging, high-performing content across multiple channels. You’ll take initiative in executing and building content projects in partnership with cross-functional team members, from concept to launch. You’ll work closely with the Director of Brand & Messaging and collaborate with design, demand gen, and sales enablement teams to create assets that drive awareness, engagement, and conversions.

Key Responsibilities

Content Creation

• Write short-form content including marketing emails, ad copy, and landing page headlines.
• Develop long-form content including blogs, whitepapers, case studies, and guides.
• Draft copy for sales enablement assets (one-pagers, pitch decks, scripts).

Research & Messaging

• Conduct research on industry trends, competitor messaging, and client pain points to inform content.
• Translate technical or product-heavy topics into clear, compelling copy for business audiences.

Content Production

• Build content in platforms like HubSpot (emails, landing pages, nurture campaigns).
• Assist with creating or editing PowerPoint decks for webinars, sales, and events.

Design & Visual Support

• Partner with designers, videographers, or use templates/tools (Canva, Adobe Express, Figma, or PPT) to produce simple graphics, social images, and charts.

Optimization & Reporting

• Optimize content for SEO and conversion best practices.
• Collaborate with RevOps and Growth teams to measure performance and recommend improvements.

Collaboration & Process

• Support campaign launches by coordinating content deliverables across channels with growth and product teams (email, social, blog, web).
• Help maintain brand voice and messaging consistency across all content.

Content Management

• Maintain content calendars and ensure assets are updated in repositories.
• Repurpose content for multiple formats (e.g., turn a webinar into a blog or email sequence).

Skills & Qualifications

• 2–4 years of experience in B2B marketing, content writing, or related roles (SaaS preferred)
• Strong writing and editing skills with the ability to adapt tone for different formats (email vs. long-form)
• Familiarity with content management and project management platforms (Hubspot, Monday.com, Microsoft 365, etc)
• Comfortable with Microsoft Office (especially PowerPoint) and basic design tools (Canva, Figma, or Adobe Creative Suite)
• Knowledge of digital marketing best practices
• Takes initiative, manages work independently, and follows projects through from idea to execution in a collaborative environment

Portfolio Submission

To help us understand your experience and approach, please submit 3–5+ examples of relevant work. Samples may include:

• Short or long-form writing (ex: blogs, emails, eBooks, case studies)
• Marketing or sales enablement content
• Slide decks, simple graphics, or other creative assets