Content Strategist

Position: Content Strategist
Company: Protectol Healthcare Pvt. Ltd.
Location: Kochi, India
Reports to: Brand Manager
Type: Full-time, On-site

Your Mission, Should You Choose to Accept It

As the Content Strategist, you’ll be the storyteller behind Protectol’s brand voice — turning ideas into narratives that inspire, engage, and convert. You’ll craft content strategies that bring our FMCG and D2C products closer to consumers through meaningful storytelling, impactful campaigns, and data-driven creativity. If you understand both the art of emotion and the science of attention, this role is your stage.

What You’ll Bring to the Table

1. Strategy & Planning

• Design and own the brand’s content strategy and editorial calendar across digital, social, e-commerce, PR, and influencer channels.
• Build campaign-based storytelling frameworks aligned with product launches, marketing goals, and seasonal moments.
• Collaborate with design, social, and performance teams to maintain message consistency.
• Conduct content audits, analyze performance, and refine strategies based on insights.

2. Content Creation & Management

• Conceptualize and brief creative scripts, campaign ideas, and storyboards for social and video content.
• Write or oversee high-quality copy for social media, websites, blogs, packaging, and brand collaterals.
• Ensure brand voice, tone, and visual identity are consistent across every piece of content.
• Partner with the video and design teams to execute compelling creative deliverables.

3. Brand Storytelling & Campaigns

• Build emotionally resonant brand stories that deepen audience connection.
• Create theme-based, multi-platform campaigns integrating influencer, PR, and event narratives.
• Support brand partnerships and activations with cohesive storytelling strategies.

4. Performance & Optimization

• Track and interpret engagement, reach, and conversion data to optimize content effectiveness.
• Run A/B tests to identify winning creative approaches and messaging.
• Stay updated on content trends, competitor strategies, and emerging digital formats.

5. Cross-Functional Collaboration

• Work with SEO, performance marketing, and e-commerce teams to maximize content visibility and impact.
• Support sales and trade marketing through POSM, packaging, and retail content.
• Partner with influencer and event teams to ensure consistent communication across all brand touchpoints.

What Makes You a Perfect Fit

• 3–5 years of experience in content strategy, preferably in FMCG, lifestyle, or D2C brands.
• Strong grasp of consumer psychology, brand storytelling, and positioning.
• Excellent command of English & Malayalam.
• Skilled in content planning tools, analytics platforms, and AI-assisted systems.
• Highly organized multitasker capable of managing multiple campaigns and creative timelines.

What You’ll Take from the Table

• A front-row seat in scaling one of India’s most exciting FMCG/D2C brands.
• Freedom to experiment with ideas that shape how consumers perceive the brand.
• Opportunity to lead storytelling that directly influences visibility, engagement, and sales growth.
• A collaborative, fast-paced work culture.
• Competitive compensation with growth opportunities.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Internet reimbursement
• Paid sick time
• Provident Fund

Ability to commute/relocate:

• Edapally, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you available to join immediately?

Experience:

• Performance marketing: 3 years (Required)

Work Location: In person