Content Strategist

We started out in a dealership, perfecting our digital marketing approach. Recognizing our strengths, we took the leap in 2015 to create iFrog Digital Marketing. Now, a decade later in 2025, we've evolved significantly, expanding our expertise and rebranding to iFrog Marketing Solutions to better serve our partners. Our Born in a Dealership® heritage is a badge of honor; it means we bring unparalleled insights from the automotive world to every partner, automotive or not. Our passion lies in delivering superior service and tangible results, and we believe in enjoying every step of the journey with you.

Why Join iFrog?

If you have high expectations, you've found your place. You'll collaborate with the best and brightest here, where we prioritize accountability and mutual support over working in silos. We're a team of solution-seekers and self-motivated individuals, driven to achieve outstanding results together.

Our Core Values (aka What Matters) - We live these values daily:

• Serve with purpose
• Act with urgency
• Ask why
• Make bold decisions
• Own it
• Do the right thing

As part of iFrog, you will receive the following benefits:

• Valuable medical, dental, and vision insurance: We also contribute towards your premiums.
• Company paid life insurance coverage
• Ample paid time off: Take advantage of paid vacation, sick time, and observed holidays.
• Invest in your future: Benefit from our 401(k) plan, enhanced by a company match.

Job Overview:
A Content Strategist will be responsible for optimizing the performance of our automotive partners’ and other partners’ websites and their rankings on various search engines by generating targeted and high-quality content. This position will also work directly with the SEO Department to formulate and execute SEO strategies.

Essential Functions:

• Produce high-quality, creative, easy-to-read, targeted content for iFrog partners.
• Build web pages for partners with specified design requests in mind.
• Write optimized and engaging subject lines, preview texts, and content for email marketing.
• Partner with the SEO Department to ensure all partners have content planned for the upcoming month.
• Ensure delivery of the monthly plan by the designated deadline(s).
• Conduct periodic sweeps of partner websites to achieve optimization and keep information up-to-date.
• Handle periodic projects and produce last-minute and high-priority content pieces.
• Work with SEO Department to keep up-to-date with any SEO changes.
• The ability to work on a hybrid 3+2 office/work-from-home model (5 days at the office for the initial 90 days).
• All other duties as assigned by iFrog Leadership.

Required Education & Experience:

• Bachelor’s degree required.
• 1-2 years experience in copy and content writing. Recent writing curricula may be substituted.
• Excellent verbal and written communication skills.
• Strong self-editing skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Experience in managing multiple projects and deadlines.

Preferred Education & Experience:

• Bachelor's degree in English, Journalism, Marketing, or Communications.
• Recent SEO certifications and/or training.
• Knowledge of content management systems, Ex: WordPress, Blox, Webflow, WIX, etc.
• Knowledge of digital marketing metrics, analysis, and interpretation.
• Working knowledge of the automotive industry.
• Recent Google Analytics certification(s).
• Proficient with Google Suite.
• Proficient with macOS.

The pay range for this role is:
40,000 - 45,000 USD per year(Hybrid (Easton, Maryland, US))