Content Strategist

Content Strategist

Help the world buy it and go

Cantaloupe, Inc. is a global technology leader powering self-service commerce. Cantaloupe offers a comprehensive suite of solutions including micro-payment processing, self-checkout kiosks, mobile ordering, connected point of sale systems, enterprise cloud software, and marketing professional services. Handling more than a billion transactions annually, Cantaloupe’s solutions enhance operational efficiency and consumer engagement across sectors like food & beverage markets, smart automated retail, hospitality, entertainment venues and more.

Location:

Remote

Role Overview:

As a Content Strategist at Vine Digital Studio, you’ll lead the planning, writing, and optimization of digital content across B2B client projects in the self-service retail industry (vending, micro markets, breakrooms, and more). From brand messaging and website copy to blog posts, landing pages, and email campaigns, you’ll work cross-functionally with our SEO, design, and account teams to craft content that drives measurable results.

Key Responsibilities

Content Strategy & Planning

• Conduct content audits, audience research, and competitor analysis to inform individual client content strategy.
• Build content frameworks, messaging hierarchies, and editorial calendars aligned with SEO and brand goals.
• Create tone-of-voice documents and content guidelines as part of brand strategy.
• Support package-driven deliverables through structured content planning across Vine’s service tiers.

Content Writing & Development

• Write compelling, conversion-focused content for websites, landing pages, and marketing collateral.
• Develop long- and short-form content, including blog posts, service area pages, case studies, whitepapers, and sales collateral.
• Create branded messaging aligned with each client’s tone, voice, and positioning.
• Edit and proofread all written materials for accuracy, consistency, and clarity.
• Write content for Vine deliverables such as email campaigns, brand kits, digital sales kits, and SEO-optimized landing pages.

Website Content Implementation

• Upload, format, and publish content within client websites, primarily using WordPress.
• Apply on-page SEO best practices during content entry (e.g., meta titles, descriptions, internal links, headers).
• Collaborate with design and development teams to ensure content aligns with UX, layout, and visual elements.
• Make updates or revisions to live content as needed, including blogs, landing pages, and CTAs.

Collaboration & Optimization

• Partner with SEO team to optimize content for organic search and keyword targeting.
• Work with developers and designers to ensure copy supports both UX and search visibility.
• Contribute to content performance reviews and provide insights for refinement or testing.
• Participate in occasional client meetings or strategy sessions to ensure alignment.

Job Requirements

• 3-5 years of work experience writing and editing content at a marketing agency or company.
• Strong communicator and team player who is comfortable working in highly collaborative settings.
• Excellent time management skills and organization, with keen attention to detail.
• Confident creating strategy decks and pitching content ideas.
• Proficient in MS Office, Canva, Photoshop and Wordpress.
• Comfortable appearing on camera for internal or client asset needs.
• Bachelor’s degree in Marketing, Communications, English, or a related field.

Why choose Cantaloupe:

We offer competitive benefits not just limited to compensation but also offer:

• Medical, Dental, & Vision Benefits coverage, plus additional benefits (Life Assistance Program, Financial Wellness, and Nutritional Counseling)
• 401(K) with employer match effective upon first day of employment
• 18 days PTO + (9) Observed Company Holidays
• Tuition Reimbursement

As part of our commitment to maintaining the highest standards of financial integrity, this position may also involve responsibilities related to SOX compliance.