Content Strategist

Job Type: Full-Time (Remote)
Experience: 2-4 Years
Agency Experience: Mandatory

We are looking for a Brand Strategist who combines creative thinking, strategic planning, strong writing skills, and coordination discipline. Agency experience is a must, as the role involves handling multiple brands, managing timelines, and delivering high-quality strategic content.

You will brainstorm ideas, shape brand narratives, build content calendars, write content across formats, and ensure seamless execution with the creative team.

Key Responsibilities

Brand Strategy & Ideation

• Brainstorm concepts, campaign ideas, and brand directions with the team.
• Develop strategic frameworks, messaging, and brand narratives.
• Research competitors, industry trends, and audience behavior to inform strategy.

Content Calendar Development

• Build monthly/weekly content calendars for multiple brands.
• Ensure content is aligned with brand identity, objectives, and campaign themes.

Content Writing

You will write clear, intelligent, and brand-aligned content including:

• Social media captions (Instagram, Facebook, LinkedIn)
• Reel scripts & short-form content hooks
• YouTube podcast outlines & scripts
• Press releases & announcements
• Copywriting for ads (Meta, Google, YouTube)
• Emailers & newsletters
• Research-driven essays, articles, and case studies
• Brand communication guidelines & messaging documents

Creative Coordination

• Work closely with designers and video editors to translate strategies into deliverables.
• Provide clear briefs, references, and feedback.
• Track all tasks to ensure everything is delivered on time.

Campaign & Project Management

• Manage timelines, approvals, and content rollout.
• Ensure brand assets, posts, and campaigns are updated as per plan.
• Maintain high attention to detail across all brand communication.

Required Skills & Experience

• Strong experience in brand strategy, content writing, or creative planning.
• Excellent command of written English and storytelling.
• Ability to think conceptually and translate strategy into content ideas.
• Understanding of digital platforms, social media trends, and communication styles.
• Strong coordination and project management skills.
• Ability to handle multiple brands and deadlines simultaneously.
• Should be proactive, detail-oriented, and able to think independently.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Work from home

Work Location: Remote