Content Strategist

Job Summary

We are seeking an experienced and strategic-thinking Content Strategist to lead content planning, creation, and optimization across all channels. This role involves developing data-driven content strategies, improving brand visibility, and ensuring consistent messaging aligned with business goals.

Key ResponsibilitiesContent Strategy & Planning

• Develop and execute a holistic content strategy across digital platforms—website, blog, social media, email, and campaigns.
• Conduct content audits to identify gaps, opportunities, and performance improvements.
• Create and manage editorial calendars aligned with business objectives and marketing initiatives.

Content Development & Oversight

• Guide and support writers, designers, and freelancers in producing high-quality content.
• Ensure all content maintains brand voice, tone, and messaging consistency.
• Collaborate with cross-functional teams (SEO, design, product, social media, and sales) to align content with broader organizational goals.

Research & Insights

• Research audience needs, market trends, competitor content, and industry developments.
• Use data and performance metrics to recommend new content angles, formats, and distribution methods.

SEO & Optimization

• Work closely with the SEO team to integrate keyword strategies, optimize content structure, and improve organic search performance.
• Implement best practices for content optimization and engagement.

Content Performance & Reporting

• Track and analyze content performance using analytics tools (Google Analytics, Search Console, HubSpot, etc.).
• Generate regular reports on KPIs such as traffic, engagement, conversions, and ROI.
• Continuously update the strategy based on data insights.

Content Governance

• Ensure accuracy, quality, and regulatory compliance of all published content.
• Maintain content documentation, including guidelines, frameworks, and workflows

Job Types: Full-time, Permanent

Pay: ₹350,000.00 - ₹450,000.00 per year

Work Location: In person