Content Strategist

About SocialBu:

SocialBu is a growing software startup focusing on simplifying social media management. It helps companies improve their social media presence and get the best out of their social media. We have a product that is used by ~16000 users worldwide. You can learn more at https://www.socialbu.com

Key Roles and Responsibilities:

As a Content Strategist, the Employee may be required:

• Lead the content calendar and oversee content production aligned with business goals.
• Ideate and produce content across the buyer journey (TOFU, MOFU, BOFU).
• Collaborate with marketing and design teams to deliver engaging blogs, ebooks, case studies, and social content.
• Ensure all content adheres to SEO best practices and brand tone.
• Repurpose and optimize existing content for improved reach and performance.
• Manage guest posting opportunities and collaborations with external contributors
• Research industry-related topics for SocialBu’s Blog (with the help of online sources and studies) and Identify customers’ needs and gaps in our content, and recommend new topics
• Responsible for all editorial content planning (content calendar, documentation) and execution.
• Other duties may arise from time to time and be assigned to the Employee.

Key Requirements:

• Must have a working Laptop/PC.
• Outstanding ability to think creatively and strategically and identify and resolve problems.
• Recent hands-on experience, especially in developing Content Strategy for Blogs.
• Have Quality communication skills for successful outreach
• A minimum of 3 years of professional experience. (Internship experience does not fulfil this requirement)
• Also familiarization with WordPress and website optimization tools, including google trends, keyword planner, SEMRUSH, AHREFS, etc.
• Ability to work within a team and independently with a structured and disciplined approach - we aim for the highest quality the first time and every time, not “hacking”.

Nice to Have

• Previous experience at a marketing agency or SaaS startup.
• Experience with email marketing, social media content, or PR outreach.
• Understanding of content distribution via Reddit, LinkedIn, and other communities.

Why Join SocialBu??

• Work directly with a global SaaS team making a real impact.
• Creative freedom and ownership of your work.
• Flexible work environment with growth opportunities.
• Be part of a fast-scaling product loved by thousands of users.

Job Type: Full-time

Pay: Rs100,000.00 - Rs200,000.00 per month

Work Location: In person