Content Strategist

Job Title: Content Strategist
Location: Karachi- Onsite
Department: Marketing
Reporting To: Senior Marketing Manager
Experience Level: Mid-Level (3–4 Years Experience)
Salary: PKR 80,000 – 100,000 per month
Timings: 11:00 AM till 8:00 PM

About the Role

We’re looking for a Content Strategist who can turn business ideas into clear, engaging, and conversion-focused communication. You’ll help shape brand messaging, website content, and campaign communication that connects with the right audience and supports business growth.

Key Responsibilities:

• Develop brand messaging, voice, and tone, and create positioning frameworks aligned with ICP insights.
• Write and optimize website and landing page content such as homepage, service page, and conversion funnels.
• Ensure SEO-friendly and conversion-focused copywriting.
• Plan content strategies aligned with marketing goals
• Convert research and customer insights into strong communication
• Convert discovery questionnaire insights into communication strategies and develop buyer persona communication frameworks.
• Identify customer pain points and buying triggers for messaging optimization.
• Work with designers and marketing team to maintain brand consistency.

What We’re Looking For:

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3–4 years of experience in content strategy, copywriting, or marketing communication.
• Strong writing and editing skills, with the ability to tailor content for different audiences and channels.
• Understanding of customer journey and marketing funnels
• Excellent analytical skills and attention to detail.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with content planning and AI-assisted content tools
• Experience writing for SaaS or service-based industries
• Understanding of storytelling psychology in marketing

What We Offer:

• Opportunity to work on impactful marketing projects
• Collaborative and growth-oriented work environment

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person